Learn the basics of donor acquisition, why attracting new supporters is vital for nonprofit growth and sustainability, and proven strategies for expanding your donor base in this essential fundraising guide.| The ENGAGE Blog by Blackbaud
At Media Logic, direct marketing is part of our DNA — and staying ahead of industry trends is key to delivering exceptional results for our clients. That’s why we recently convened for our first Direct Marketing Symposium — a collaborative event designed to inspire, inform, and innovate.| Media Logic
For years, nonprofits have relied on data warehouses to manage the large volumes of data required for effective direct mail campaigns, but now Salesforce has us more excited than ever about the future of direct response services with Data Cloud.| Cloud for Good
Stop throwing money away on marketing. Here's how to choose a marketing strategy for your business. Take the quiz and discover your best marketing strategy.| Jaha Web Solutions Blueprint
When marketers consider how customers make buying decisions, their focus is usually on purchases, subscriptions or signed contracts. This makes perfect sense inasmuch as those are the decisions that generate revenue. But think for a minute about all the decisions that leads customers to their final decision, e.g., conducting a web search, visiting a web site, downloading – and reading – a case study, clicking a button to subscribe to emails. Without all of those the decisions, the custome...| EMI Strategic Marketing
We give you 11 reasons why direct mail works for your nonprofit. Here is the case for direct mail you can use to prove it's value...| BCG Connect | Creative Marketing for Fundraisers
Always having to defend direct mail for your nonprofit communications? We list our top 5 direct mail statistics to help you in your efforts...| BCG Connect | Direct Mail Marketing for Nonprofit Organizations