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From:
The ENGAGE Blog by Blackbaud
(Uncensored)
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Donor Acquisition: The Process of Attracting New Supporters
https://blog.blackbaud.com/donor-acquisition/
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Tagged with:
digital marketing
glossary
direct marketing
donor cultivation
peer-to-peer fundraising
fundraising measurement
Learn the basics of donor acquisition, why attracting new supporters is vital for nonprofit growth and sustainability, and proven strategies for expanding your donor base in this essential fundraising guide.
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