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From:
The ENGAGE Blog by Blackbaud
(Uncensored)
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Donor Acquisition: The Process of Attracting New Supporters
https://blog.blackbaud.com/donor-acquisition/
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Tagged with:
digital marketing
glossary
direct marketing
donor cultivation
peer-to-peer fundraising
fundraising measurement
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Learn the basics of donor acquisition, why attracting new supporters is vital for nonprofit growth and sustainability, and proven strategies for expanding your donor base in this essential fundraising guide.
