The Beginners Guide to Custom Dimensions in Google Analytics
Want to track your own custom data in Google Analytics? Learn everything you need to know about custom dimensions in Google Analytics.| MonsterInsights
Want to track your own custom data in Google Analytics? Learn everything you need to know about custom dimensions in Google Analytics.| MonsterInsights
Wondering how to create custom reports in Google Analytics 4 (GA4) using the new Explore tab? Here's how to create custom exploration reports in GA4.| MonsterInsights
Have you ever wondered how to track affiliate sales accurately? With so many affiliates promoting your products, it’s not enough to just count clicks. You also need to know which partners are actually driving actual purchases and revenue. That’s where Affiliate sales tracking with GTM and GA4 comes in. Together, they enable you to capture […]| Analytify
If you’ve set up UTM parameters to track your marketing campaigns, you’ve already made a smart move to gain insights into your traffic sources. Now you also need to know how to view UTM data in GA4. It can be difficult, especially with its new interface. In this guide, I’ll share exactly how to view […]| Analytify
What is display traffic in Google Analytics, and why does it matter? If you’ve noticed the “Display” channel in GA4 reports, it simply means traffic coming from banner ads, visual ads, or campaigns placed on websites, apps, or YouTube. Many marketers see this data, but aren’t sure how GA4 categorizes it or how it differs […]| Analytify
Imagine you’re trying to grow your business, but the data you need to make decisions is buried in complex reports that are hard to understand. Sounds frustrating, right? That’s where the right analytics tool can make all the difference. But with so many options out there, how do you choose? When it comes to tracking […]| Analytify
Looking for top Looker Studio charts for your analytics report in 2025? In this guide, discover types of looker charts and best practices for using them today.| Analytify
Businesses that run online stores can use the best web analytics tools to know customer retention, engagement, and other things.| Tycoonstory Media
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Learn how to find and fix 404 errors in Google Analytics 4 with step-by-step tips, examples, and simple reporting tricks to keep your site user-friendly.| Omi Sido
Key Takeaways Key Takeaways Expand All Google Update Google disabled the &num=100 URL parameter, changing how SEO and AI tools collect and display data. &num=100 Parameter This parameter was used by SEO tools, rank trackers, and AI systems to efficiently scrape data and analyze SERP trends. Improved Data Integrity The change aims to make Search [...]| AdPushup Blog
Want to get more leads from your site? Learn how to use Google Analytics data to create high-converting lead magnets. Turn more visitors into subscribers!| OptinMonster
A Google Analytics dashboard is one of the best ways to get insight from your web data. Here's a complete guide to creating a custom analytics dashboard.| OptinMonster
See how GA4 can help you understand what users do after engaging with your OptinMonster campaigns. Learn to track, analyze, and optimize for better results.| OptinMonster
Google Analytics MCP Server is a tool that creates a direct line of communication between your data and large language models (LLMs). The post The End of Dashboards? Chatting with Your Data Using the Google Analytics MCP Server appeared first on Atlantic Business Technologies, Inc..| Atlantic Business Technologies, Inc.
🔙 Missed the beginning? Start with Part 1→ Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 1) Session Highlight③: HP — Tackling the Data Quality Crisis (Pictured on is Head of Marketing Data Science, HP Kumar Rahm) In this session, Kumar Rahm, Head of Marketing Data Science at HP, addressed what he […] The post Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 2) first appeared on A...| Ayudante
From September 8th to 10th, 2025, I attended the ANA Measurement & Analytics Conference, held in Chicago, USA. Organized by the Association of National Advertisers (ANA), the event gathered marketing, data, and finance leaders to discuss the future of measurement and accountability in our industry. Over three days, participants explored how marketing can prove its […] The post Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part ...| Ayudante
Another urgent Google Analytics update was just announced. Google will... The post Google Analytics update: Google to permanently delete pre-2023 data appeared first on Futurety.| Futurety
Google analytics with StoreSEO for Shopify gives you in app detailed analytical reports, so you don't need to switch away form the app.| StoreSEO
Have you ever wondered how to track button clicks in Google Tag Manager? Every “Sign Up,” “Buy Now,” or “Download” button represents a chance to convert a visitor into a customer. But without proper tracking, you’ll never know which buttons are working and which ones need improvement. That’s where Google Tag Manager button click tracking […]| Analytify
You'll learn how to integrate Google Analytics 4 and Looker Studio, create GA4 Looker Studio dashboards and how to use GA4 metrics in looker reports.| Analytify
Organizations that use Fonteva, such as associations, nonprofits, and membership groups, sell registrations, memberships, and products through a cart, even if the site doesn’t feel like a typical store. GA4’s e-commerce events are the best way to measure this activity and send conversions to Google Ads, LinkedIn, or your ad platform of choice. The problem ... Read more| Garrett Digital
In this article, learn how to link Google Search Console to Google Analytics 4 in simple steps. Track search performance & SEO data in GA4 with Analytify.| Analytify
This data was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway In this week’s Data Diaries, let’s dig into something that largely missed all the headlines a month ago: Google Tag Gateway. Never heard of it? In all the deafening shouting about AI, [...]Read More... from Google Tag Gateway| Trust Insights Marketing Analytics Consulting
The Internet's big lie is "we respect your privacy". Thanks to cookie banners and such things, the Internet tells us this so many times a day that we ignore all the evidence to the contrary. Sure, there are a lot of people who care about our privacy, but they're often letting others violate our privacy without even knowing it. Sometimes this just means that they are trying to be careful with our "PII". And guess what? You know those cookies you're constantly blocking or accepting? Advertisers...| Go To Hellman
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance [...]Read More... from In-Ear Insights: Generative AI Transformation vs. Optimization| Trust Insights Marketing Analytics Consulting
Learn the top 5 content marketing analytics reports in GA4, key metrics, best practices, and how Analytify simplifies reporting for WordPress users.| Analytify
*(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of Ayudante’s GMP team. This article was translated by Masaki Kuroshima.) When working not only with GA4 but also with Google Ads and other Google products, the term “Google Tag” frequently comes up. However, opportunities to actually discuss “What exactly […] The post Basic Knowledge of the “Google Tag” Every GA4 Manager Should Know first appeared on Ayudante.| Ayudante
*(The original article in Japanese was written by Kazutsugu Takada, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) In the previous column, “[GA4] An Introduction to Google Analytics 4 Data Exploration Reports,” we explained the overview of the “Explore” reports and how to use the free-form report feature. […] The post [GA4] How to Use the Path Exploration Report in Google Analytics 4 first appeared on Ayudante.| Ayudante
*(The original article in Japanese was written by Megumi Kono, the Brand Innovation Lead Senior Consultant of the Ayudante’s Brand Innovation Hub. This article was translated by Gantuya Saruulbold.) Recently, the changes in Google’s search results pages (SERPs) have been remarkable. Not only for those involved in SEO but also for those working in advertising, SERPs are […] The post On the search results page, which has a higher click-through rate: organic or ads? first appeared on Ayu...| Ayudante
Explore the ways to submit your website to search engines in 2024 to ensure your site is indexed and visible in search results effectively.| BetterLinks
Learn what Google search operators are and how to use them for SEO in 2025. This detailed guide covers 20 powerful search operators to improve search rankings.| Analytify
Are you looking to use user-generated content but don’t know where to begin? Read our guide below on how to get started!| Assisted
Learn to use Google Analytics 4 Audiences to segment users, explore audience types, set up guides, reporting, and simplify analysis with Analytify.| Analytify
In this guide, we’ll explore what PPC competitor analysis is, why it’s important, and how you can use it to refine your campaigns.| Analytify
Understanding new vs returning visitors in GA4 helps brands tailor their marketing, optimize their websites, and improve conversions.| ASK BOSCO®
Connect Google Analytics to Shopify store with StoreSEO and get a wealth of analytical information to optimize your online business.| StoreSEO
En las redes sociales hay que escuchar lo que tu audiencia dice de ti, antes que cualquier acción. Después de escuchar, se deben analizar esos datos y, finalmente, desarrollar una estrategia que responda con eficacia| CepymeNews
Google Analytics presenta su nueva versión Web+App que integra datos tanto de las webs como de las aplicaciones con el objetivo de que los negocios conozcan mejor a sus usuarios| CepymeNews
Unlock the power of IP location data in GA4, prioritizing user privacy and compliance with GDPR for enhanced digital strategies.| War Room Inc
UTM tagging helps you track where your website traffic comes from by adding small bits of text (parameters) to your URLs.| ASK BOSCO®
Learn exactly how to perform a blog audit, including access to a free blog audit template that you can use for yourself.| Blogging Brute
Want to track your conversions, but not sure where to start? In this post, we’ll share how to track your conversions in Google Analytics, step-by-step.| OptinMonster
Here are some of the best WordPress GDPR plugins to help you with cookie compliance for your website. Make sure that your site does not face any legal issues.| IsItWP - Free WordPress Theme Detector
Episode 25 of the AI in Marketing: Unpacked podcast, with Katie Robbert The post AI Readiness: A Practical Guide Using the 5P Framework appeared first on The Social Media Hat.| The Social Media Hat
Learn how to track URL performance with link click analytics & BetterLinks. Get insights & optimize campaigns easily.| BetterLinks
*(The original article in Japanese was written by Kazutsugu Takada, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) In this column, we’ll explain how to create segments for “new users (first-time sessions)” and “returning users (repeat sessions)”, which are among the most frequently asked questions the […] The post [GA4] Segments: First-Time Sessions and Repeat Sessions (New vs. Returning Users) first appeare...| Ayudante
An in-depth guide on how to track your website URLs, marketing campaigns, affiliate links and more using BetterLinks Analytics.| BetterLinks
*(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) GA4 includes several metrics that require an understanding of engagement, such as “Engaged Sessions” and “User Engagement.” Additionally, the “Bounce Rate” metric, commonly used in Universal Analytics (UA), […] The post Basic Concept of “Engagement” in GA4 first appeared on Ayudante.| Ayudante
Automate your Google Analytics 4 reports using the free GA4 performance report on Power BI from Windsor.ai. The Windsor.ai connector works without coding.| windsor.ai
Automate your web events or conversions analytics using the free white-label GA4 Website Conversions Report Template for Looker Studio, designed by Windsor.ai.| windsor.ai
Google Analytics 4 has been a let down in many aspects based on every discussion I’ve seen and had with professionals of all stripes – marketers, advertising specialists, CROs, GA professionals, online experimentation experts, etc. One of the less discussed issues it brought with it is the default heavyweight GTAG library integration it comes with. GA4’s GTAG compares quite unfavorably to the Universal Analytics’ analytics.js library and incurs a much heavier toll on website performan...| Blog for Web Analytics, Statistics and Data-Driven Internet Marketing | Analy...
Basic instructions to configure Ad Inserter to automatically insert Google Analytics or any other web tracking code in the header of all the pages:| Ad Inserter Pro
Our top 16 free and paid Google Looker Studio Templates to use in 2024 that could improve your digital reporting in minutes.| Data Bloo
Explore key Google Analytics 4 metrics to help church websites improve engagement, and understand traffic sources.| ChurchSpring
Las tendencias de marketing digitales cambian rápidamente, así que es importante saber cuáles son las cosas más importantes en que precisas concentrarte en 2018 para hacer tu marketing con éxito| CepymeNews
From July 1st, 2023, Google discontinued its Universal Analytics (UA) for its Google Analytics 360 users. Hence, they must migrate to Google Analytics 4 (GA4). | GrowthNirvana
In this article we’ll go through 5 best practices in SEO analytics, covering the most effective and productive ways to analyze and interpret SEO data.| Data Bloo
ShareLast month, I discussed the importance of using multiple tools when gauging the success of your automotive SEO efforts. Simply looking at a graph on Google Analytics won’t tell you much; in fact, doing so can be misleading. This is because Google Analytics lumps traffic in buckets without a quick and easy way to see the “why” behind each visitor. […] The post How to Hone in On Your Important Traffic With GSC appeared first on Wikimotive LLC.| Wikimotive LLC
Learn how to create marketing funnels in Looker Studio using native charts and community visualizations. Discover types of funnels, metrics, data sources, and tips.| Data Bloo
This guide explores 7 practical ways to leverage GA4's features to enhance your SEO efforts and improve your website's performance in search results.| Data Bloo
Understanding where your website traffic originates from in today’s data-driven marketing world is crucial for optimising your digital marketing campaigns and enhancing the user experiences of your visitors. While traditional analytics focus mostly on organic search and PPC advertising, there is a new kid on the block called ‘AI-driven traffic’. Probably there is no need […] The post How to track AI traffic in GA4 appeared first on Omi Sido.| Omi Sido
In this article, we'll explore the GA4 keywords report, how they work, and how to find organic keywords in Google Analytics.| Analytify
How to Find Traffic Sources to WordPress Web-Pages in Google Analytics, here we will discuss how you can track traffic sources to your website in Analytics.| Analytify
Are you having trouble with Looker Studio connection? If so, learn the seven common reasons why Looker Studio cannot connect to your dataset here.| Data Bloo
Most successful SEO practitioners are serious about how they track their results. In this article, we’ll walk you through our process of tracking SEO performance.| Data Bloo
Rank trackers are arguably the most popular SEO automation solutions. They help experts cope with their day-to-day optimization routine and find strategies that bear fruit — no wonder the demand for such software is huge and only increasing. And where high demand is, there is also great supply. Today, the choice of rank trackers is […]| RankActive All in One SEO Platform
Inactivity for more than 30 mins on a Web-page leads to session timeout, triggering the (not set) error in Google Analytics Landing Pages Reports.| Analytify
Learn how to create a detailed GA4 landing page report, customize it for unique goals, and analyze the data to optimize user experience and boost conversions.| Analytify
Our team of digital marketing & data experts will provide you with the data-driven insights you need to make informed decisions and drive real business results| EWR Digital
In this blog, we'll compare Analytify vs MonsterInsights, helping you decide which best suits your analytics needs.| Analytify
By exploring Matomo vs Google Analytics, this comparison guide can help you decide which web analytics tool meets your specific needs.| Analytify
Three tips on lowering your website's bounce rate percentage! Contact Boston Web Marketing today for a free search engine optimization audit!| Boston Web Marketing
Gain actionable insights, personalize experiences & unlock HubSpot data analytics growth with MakeWebBetter, your HubSpot CRM experts.| MakeWebBetter
Follow our guide to learn about Google Analytics conversion rate and how to find and use it in GA4. It includes session and user conversion rates.| Analytify
The best method for you will depend on what your current setup with your UA tracking code is. So, first, you need to figure out how your current UA tag code is added to your site.| NerdPress®
Learn how to create compelling marketing reports that tell a story. Discover core components, common issues, and best practices for effective marketing reporting.| Data Bloo
Before and after testing is an alternative to AB testing that can provide smart insights. Here’s how to do it.| Conversion Sciences
We’re all familiar with Google Analytics 4 in the digital marketing space (or at least you should be). Most of the time, whatever user interaction information and data you’re looking for is part of one of the different types of events: automatically collected events, enhanced measurement events, or recommended events. You can then track the […] The post Why You Should Utilize GA4 Custom Events appeared first on iSynergy.| iSynergy
Understand the difference between Google Tag Manager (GTM) and Google Analytics (GA). Learn how these powerful tools work together for optimal website insights.| Cordelia Labs
This is a guide on the Google Tag Manager button click tracking. Learn how to set up certain triggers to fire on specific events on your website.| MeasureSchool
Explore interactive ads immersive experiences, strategies, and benefits for optimizing your digital presence.| War Room Inc
Today is the day – it’s really happening. Today, June 30, 2023, as the sun sets, we say goodbye to Universal Analytics. There may be a fe| Digital Debrief
For everyone who has complained that conversions are counted differently in GA4 than Goals were in Universal Analytics… GA4 has just released an update you| Digital Debrief
Google is about to start auto migrating your Universal Analytics properties to GA4 for you BUT You actually DO NOT want to do this, for many many reasons.&| Digital Debrief
In March of this year, Google announced that Google Analytics Universal Analytics (aka GA3) will be deprecated in 2023. For clients using the free version| Digital Debrief
If you’re used to analyzing site search data (on site search) in UA, you can do this in GA4 too! In fact, GA4 actually measures site search out of th| Digital Debrief
Hai ancora tempo fino al 1/07/2024 per passare a GA4 le configurazioni di tracciamento che avevi implementato in GA3 prima che vengano cancellati per sempre. Ecco come...| Tag Manager Italia
Analytics Toolkit was conceived in 2012 as a set of tools that automate essential Google Analytics-related tasks and augment the GA functionalities in various ways. This goal was achieved in the years since with the release of over a dozen tools utilizing the Google Analytics API. These were accompanied by dozens of in-depth technical articles on the same topic posted on this very blog which gathered hundreds of thousands of views over time. The toolkit served hundreds of digital agencies and...| Blog for Web Analytics, Statistics and Data-Driven Internet Marketing | Analy...
Understanding the Limitations of AI in Book Writing and How AI-Powered Tools Can Aid Authors in Other Ways (Stick with me to the end or scroll to the bottom for the spoiler!) The advent of artificial intelligence (AI) has sparked concerns among writers and authors that their roles may become redundant as a result of […] The post Why AI Won’t Replace Authors in Writing Books: Exploring the Benefits of AI-Assisted Writing first appeared on Lynn McGinnis.| Lynn McGinnis
This is a guide on Google Tag Manager vs Google Analytics 4. Learn their differences and why you should use them together to streamline tracking.| MeasureSchool
Discover key trends, untapped opportunities, and actionable strategies to maximize your paid social campaigns and drive profitable growth from Fospha.| Search Engine Watch
You may have noticed an increase in false conversions in your data since the switch to GA4. Learn how to find false conversions and how to prevent them!| Wikimotive LLC
Dive into the transformative world of AI and data analytics! Embrace the future and unlock your company’s potential using the power of AI.| Futurety
Egy webáruház üzemeltetésénél elengedhetetlen, hogy a látogatói tevékenységeket mérjük, és a mért adatokból megállapítsuk a webshop sikerességét és megtervezzük a marketingkampányokat. Az adatok mérésének egyik legjobb eszköze a Google Analytics. Azonban ennek használata sokak számára fejtörést okoz. Ezért ebben a cikkben a Google Analytics beállításokról lesz szó, azokról, amik elengedhetetlenek egy webáruház sikeres működtetéséhez. Miért […]| Digiloop
2023 held big changes for all who use Google Analytics to make decisions and achieve marketing success. Join us as we recap and look forward.| Wikimotive LLC
Reduce the amount of speculation when making insights in Google Analytics by using context clues to determine the event intent from user interactions.| Gearside Design
If you have yet to focus on your local search, then you are not fully optimizing your digital marketing campaign. The 2021 research by Milestone underscored the critical role that local search plays in businesses’ overall online marketing strategy. The study sought to answer the most pressing questions on which channel funnels more website traffic.| MAXBURST Inc.
Learn how to set up, use, edit, and delete GA4 custom dimensions.| SE Ranking Blog
How should you calculate bounce rate, and how can an improved bounce rate lead to better SEO performance? Keep reading to find out.| Web Publisher PRO
