From September 8th to 10th, 2025, I attended the ANA Measurement & Analytics Conference, held in Chicago, USA. Organized by the Association of National Advertisers (ANA), the event gathered marketing, data, and finance leaders to discuss the future of measurement and accountability in our industry. Over three days, participants explored how marketing can prove its […] The post Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part ...
