Google’s lawyers told a federal court that the open web is already in “rapid decline.” The statement appeared in a filing on September 5, where the company opposed a Department of Justice proposal to break up parts of its ad business. Lawyers said forcing Google to sell its AdX marketplace would hurt publishers who depend on display advertising.| Digital Information World
The European Commission has fined Google €2.95 billion, equal to about $3.46 billion, after ruling that the company gave its own advertising exchange and tools unfair advantages. Officials said the conduct restricted competition and raised costs for advertisers and publishers across Europe.| Digital Information World
New disclosures have shed light on a $45 million agreement between Google and the Israeli prime minister’s office, adding to scrutiny of how major US technology companies are involved in the Gaza conflict. The contract, DropSiteNews, which began in June 2025 and runs through the end of the year, commits Google’s advertising systems to promote official Israeli messaging at a time when international monitors are reporting famine and widespread civilian suffering. | Digital Information World
Rohan Khattar Singh, Fair Observer’s Video Producer & Social Media Manager, talks with Daniel Bunn, President and CEO of the Tax Foundation, about the rise of digital services taxes (DSTs). They explore what these taxes are, why governments are introducing them, their impact on consumers and businesses, and how the United States — particularly under… Continue reading FO° Talks: Your Netflix, Prime, Hulu, Hotstar Could Get Costlier, Here’s Why The post FO° Talks: Your Netflix, Prime,...| Fair Observer
Performance marketing is gaining steam, and looking at the stats prove that 2025 is going to be its best year to date. We’ve collated some interesting stats about performance marketing for those on the fence about it. Brands and Advertisers looking for good returns on their digital spends should definitely look at performance marketing. Performance […] The post Performance Marketing Trends for 2025 appeared first on indixital - Performance Marketing Platform.| indixital – Performance Marketing Platform
Digital marketing has revolutionized how brands communicate with customers, define success, and invest in marketing. Of all the strategies available today, performance marketing is one that stands out since it is data-led, and ROI-centered. But here is the catch – most people confuse performance marketing and affiliate marketing and switch them around. Affiliate marketing is […] The post Affiliate Marketing vs Performance Marketing: Key Differences Explained appeared first on indixital - ...| indixital – Performance Marketing Platform
Imagine scrolling through your phone, just killing time, when you see an article claiming that you can lower your home loan EMIs or maximize tax savings. You weren’t looking for it but found something relevant for you. That’s Google Discover quietly working its magic. Unlike traditional search, where users themselves type out what they wish […] The post Google Discover for BFSI: Content Strategies That Work appeared first on indixital - Performance Marketing Platform.| indixital – Performance Marketing Platform
Picture this happening during your morning commute to work. A fellow office-goer is the metro is glancing at a reel that shows a creator talking about a new lipstick shade. One tap leads her to an e-commerce platform, another tap opens up UPI. She quickly punches her UPI PIN and the payment is done. All […] The post New Era of Content to Commerce appeared first on indixital - Performance Marketing Platform.| indixital – Performance Marketing Platform
Marketers have more anxiety about where each rupee goes than ever before. Afterall ROAS is a metric they use to track success. Traditional methods of “spray-and-pray” campaigns can swallow marketing budgets before getting a single qualified lead. Performance marketing flips that script. By tying spend directly to measurable actions such as clicks, installs, leads, or […] The post Top 5 Reasons to Try Performance Marketing in 2025 appeared first on indixital - Performance Marketing Platf...| indixital – Performance Marketing Platform
Google Discover has quietly become one of the web’s biggest traffic engines. Unlike Search, which answers an explicit query, Discover curates a personalised feed of stories, images and videos based on a user’s interests, location and browsing history. For publishers (in 2024), it already drives 25-26 % of all referral sessions and, for some outlets, […] The post How Travel Brands Can Win Big with Google Discover appeared first on indixital - Performance Marketing Platform.| indixital – Performance Marketing Platform
Imagine having passionate travellers all over the world telling people why they should book your travel services. Now, what if you only had to pay them when that advice leads to a sale? That’s the simple but powerful idea behind affiliate marketing, and it’s a perfect match for the travel industry. This guide is made […] The post Affiliate Guide for the Travel Industry appeared first on indixital - Performance Marketing Platform.| indixital – Performance Marketing Platform
Imagine having a crew of salespeople spreading the word about your products, but here’s the kicker: you only pay them when they actually bring in a sale. That’s the magic of affiliate marketing. It’s a smart way to market your stuff where you team up with others (we call them affiliates) who share your products […] The post Affiliate Marketing Program for eCommerce | Build Your Own Program appeared first on indixital - Performance Marketing Platform.| indixital – Performance Marketing Platform
With Google enabling AI Overviews, zero click searches have gone through the roof. The search query no longer results in a link click followed by a website visit, instead Google tries to answer the query right on the search page using AI. This is wreaking havoc for publishers as their organic search traffic is plummeting, […] The post Impact of AI Overviews on Content To Commerce appeared first on indixital - Performance Marketing Platform.| indixital – Performance Marketing Platform
Explore Kochava's Links API to efficiently manage and track your marketing links. Learn how to create, edit, and analyze links to optimize your campaigns.| Kochava Support
Google has just brought ad monetization for publishers in Russia to a halt.| Digital Information World
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they face a host of challenges in targeting audiences that could provide return on ad spend (ROAS). Platforms that advertisers could rely on in the past […] The post Why First-Party Data is the Antidote to the Internet of Bots appeared first on BDEX.| BDEX