Google Discover has quietly become one of the web’s biggest traffic engines. Unlike Search, which answers an explicit query, Discover curates a personalised feed of stories, images and videos based on a user’s interests, location and browsing history. For publishers (in 2024), it already drives 25-26 % of all referral sessions and, for some outlets, […] The post How Travel Brands Can Win Big with Google Discover appeared first on indixital - Performance Marketing Platform.
