Summary: Running Apple Search Ads without visibility into your organic performance? You could be paying for installs you’d get anyway. This article explores how to spot signs of ASA cannibalisation, test for true incrementality, and make smarter decisions around brand […] The post Are your paid campaigns cannibalising organic installs? appeared first on Yodel Mobile.| Yodel Mobile
Retention is not just a side metric, it’s a core driver of app growth. With acquisition costs soaring and privacy changes making it harder to target, apps must prioritise keeping the users they already have.| Yodel Mobile
Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app publishers who know how to adapt and capitalize in this shifting environment. On September 4th, join Verve’s SVP & GM of Marketplace Aviran Edery alongside leading industry experts for Turning Data Into Dollars: App Publishers’ 2026 Guide, a live online event designed to help you navigate and thrive in this new privacy-first era. Aviran...| Business of Apps
Sherina Khalidi stood before the audience at App Promotion Summit London 2025 with the kind of graph that would make any marketing executive wince. The line was stubbornly flat — a visual testament to what she called “not very satisfying” growth at Deezer, the Paris-based music streaming service where she serves as VP of Marketing. But Khalidi had learned to love that graph, because it told a story about constraints breeding creativity. While Spotify and Apple Music threw marketing doll...| Business of Apps
The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequences of a major product failure that brought its momentum to a halt. Speaking at App Promotion Summit London 2025, Volovyk laid out a brutally honest timeline of his company’s evolution — from a...| Business of Apps
ConsultMyApp, in partnership with Business of Apps, has just released a new guide for app-focused businesses struggling with outdated and poorly integrated MarTech stacks. The guide addresses common pitfalls in modern MarTech setups, including bloated toolchains, siloed data, and ineffective integrations that can quietly erode ROI and hinder growth. It explains why AI alone isn’t a silver bullet, emphasizing the importance of clean data and solid infrastructure. The MarTech Audit Guide offe...| Business of Apps
Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own. From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task. That’s why we created the App Marketing Ecosystem 2025 market map, offering a clear overview of ...| Business of Apps
As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like “hypercasual games are dead” and “user acquisition is obsolete” continue to circulate alongside the intensifying competition between gaming and non-gaming apps for user attention and brand visibility. But what does the data actually say? SocialPeta’s latest in-depth whitepaper, The ultimate guide for running better mobile marketing campaigns, unpacks key marketing trends from 2024, a...| Business of Apps
You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new challenges: rising competition, increasing CPIs (cost per install), and the pressure to justify higher marketing budgets. To address these challenges, Yodel Mobile has launched Unlocking sustainable app growth: The ultimate app marketing guide, a report designed for app businesses ready to scale efficiently while controlling acquisition costs. F...| Business of Apps
Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media buying: From design principles to user acquisition fundamentals, provides in-depth insights into key design principles and best practices that can enhance engagement, increase conversions, and maximize return on investment (ROI). With digital advertising becoming more competitive, creative design plays a crucial role in campaign success. Th...| Business of Apps
Yodel Mobile, App Marketing Agency of the Year 2024, has launched The Yodel Growth Loop, a monthly LinkedIn newsletter packed with the latest trends, expert insight and must-know updates from the world of app growth and marketing. The newsletter, released monthly, is the ideal bite-sized content for app marketing professionals looking to level up their strategies. It includes updates across the Apple and Google ecosystems, along with tips for App Store Optimisation, Paid Media, Retention, and...| Business of Apps
The App Engagement & Retention 2024 Market Map is now live. This comprehensive resource is designed to help app professionals and businesses alike navigate the dynamic and competitive world of app engagement and retention. As mobile apps become an integral part of everyday life, ensuring long-term user loyalty and maximizing user lifetime value (LTV) are essential for sustained success. From engagement platforms and analytics tools to messaging, re-engagement, and leading agencies, this map ...| Business of Apps
Re-engaging iOS users remains one of the most effective ways to generate in-app revenue, even after the rollout of Apple’s ATT framework. This audience has a higher life-time value (LTV) rate than Android users right now — and savvy mobile marketers are reaping the rewards. Data shows that 50% of apps increased their overall advertising investments on iOS between Q1 2023 and Q1 2024. As 2024 progressed, AppsFlyer witnessed a 38% jump in advertising spend allocated to iOS remarketing cam...| Business of Apps
Discover the perfect mobile tech stack for launching your app successfully. 1. Attribution Tool 2. In-App Analytics Tool 3. Mobile Automation Tool| Yodel Mobile
Discover the key steps to successful app launch through ASO and organic acquisition strategies. Optimize your app today!| Yodel Mobile
Discover the top 5 indexing factors that can boost your app store rankings. Learn how to optimize and improve your app's visibility today!| Yodel Mobile
Unlock the potential of your product with in-app and mobile app analytics tools. Understand your user and optimize your business strategy.| Yodel Mobile
Discover the perfect balance of aesthetics and user experience in paywall design. Upgrade your website with a visually captivating paywall today!| Yodel Mobile
Perfecting your mobile app monetisation strategy will do more than sell a product or service — it’s the gateway to your customers.| Yodel Mobile
Discover the power of app personalization marketing to engage your audience. Create custom user experiences with our expert guidance.| Yodel Mobile
These are our top 7 ASO growth metrics you should be tracking in 2025 to ensure high visibility and discoverability within app stores.| Yodel Mobile
Improve your app's visibility and boost installs with an effective App Store Optimization strategies. Learn how to optimize and succeed today!| Yodel Mobile
Discover the top 5 tips to boost your ASO strategy and connect with users. Take your app to the next level with these essential insights!| Yodel Mobile
Uncover the power of AI chatbots with ChatGPT to enhance your app marketing strategy. Stay competitive and explore other AI chatbot solutions today!| Yodel Mobile
If you’re asking yourself: “What is paid user acquisition and how can you maximise it to achieve app success,” then we've got you covered.| Yodel Mobile
Supercharge your app's performance with our promotional in-app purchases! Boost visibility, conversion, and sales with aso kpis today.| Yodel Mobile
Discover the importance of app store localization for global growth. Learn creative and metadata tips in our guide. Take your app to the next level now!| Yodel Mobile
Rich push notifications can amplify your engagement and marketing campaigns. Read our blog and find out how you can use rich notifications for your business.| AppMySite
Market research is an important precursor to mobile app development. Read our blog and learn how to conduct extensive research to create or scale a mobile app.| AppMySite