How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine
PlayWorks boosted CTV revenue by 33% with EX.CO’s ML-driven yield engine, achieving smarter, seamless monetization at scale.| blog.ex.co
Retail media has emerged as one of the fastest-growing segments in digital advertising. According to a November 2024 forecast by eMarketer, U.S. retail media ad spending is projected to increase by 88.5% from 2024 to 2028, reaching nearly $97.9 billion . Simultaneously, CTV advertising is experiencing significant growth. eMarketer reported earlier in the year that […] The post How CTV Advertising Is Transforming Retail Media appeared first on Lemonlight.| Lemonlight
PlayWorks boosted CTV revenue by 33% with EX.CO’s ML-driven yield engine, achieving smarter, seamless monetization at scale.| blog.ex.co
You wouldn’t buy a Super Bowl ad just to reach anyone with a TV. So why are you doing the digital equivalent in CTV?| Modern Marketing Today
Learn how advertising agency leaders can maximize their media investments across online video, CTV, and DOOH while demonstrating value beyond efficiency.| blog.ex.co
CTV Retargeting Connected TV (CTV) retargeting brings digital precision to the big screen by using viewers’ previous online interactions to serve relevant ads on their televisions. It’s a smart way to stay top of mind, increase engagement, and drive results. In this article, we’ll explore what CTV retargeting is, why it matters, and [...]| Gourmet Ads
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Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies.| blog.ex.co
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding.| blog.ex.co
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more.| blog.ex.co
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth.| blog.ex.co
