CTV Retargeting Connected TV (CTV) retargeting brings digital precision to the big screen by using viewers’ previous online interactions to serve relevant ads on their televisions. It’s a smart way to stay top of mind, increase engagement, and drive results. In this article, we’ll explore what CTV retargeting is, why it matters, and [...]| Gourmet Ads
The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.| EX.CO Blog
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding.| blog.ex.co
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more.| blog.ex.co
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth.| blog.ex.co