As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic year. Winning a coveted spot in the lunchbox requires understanding shopper trends, appealing to both parents and children, and aligning with the latest nutritional trends. Here’s a guide to help brands secure their place… Winning a Spot in the Lunchbox: Strategies for Back-to-School 2025 Read More » The post Winning a Spot in the Lunchbox: Strategie...| Explorer Research
As the back-to-school season approaches, retailers are ramping up their efforts to attract shoppers with innovative strategies and well-structured merchandise displays. This period is critical for retailers as parents, students, and teachers gear up for the new academic year. Let’s delve into some successful examples of what retailers are doing well and how they can… Back-to-School Trends: What Retailers are Doing Right Read More » The post Back-to-School Trends: What Retailers are Doing...| Explorer Research
How retailers can entice back to school shoppers using innovative strategies to make it a stress-free experience for parents and students.| Explorer Research
Leveraging summer seasonal displays effectively can significantly enhance customer engagement and boost sales.| Explorer Research
The shopper landscape is evolving quickly — and with it, the environment in which shopper marketers operate is shifting just as fast. Industry forums, websites, and events are filled with excitement about emerging technologies, each promising fresh ways to engage with shoppers. While these innovations do create new communication opportunities, they also come with potential… Reaching Shoppers in a Cluttered Media World Read More » The post Reaching Shoppers in a Cluttered Media World appe...| Explorer Research
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying occasion, shelf effects, store conditions and a host of other variables can influence shopper behavior. Decision trees – the hierarchy of purchase behavior, is at the core of market… How VR can Help with Consumer Decision Trees Read More » The post How VR can Help with Consumer Decision Trees appeared first on Explorer Research.| Explorer Research
When it comes to consumer decision making, scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make 226 decisions per day on what to eat alone. Yet when we ask someone how many decisions they can remember at the end… How Consumers Make Decisions Read More » The post How Consumers Make Decisions appeared first on Explorer Research.| Explorer Research
Discover actionable strategies to optimize digital touchpoints, enhance user engagement and drive conversions.| Explorer Research
Do marketing funnels make you feel a little ... slimy? Use content to map out a relationship-building path to purchase instead.| creative fierce