AI and machine learning based hospitality proposition UK hospitality tech business Embargo has raised $3.5 million to accelerate its growth across Europe and beyond. The investment round included participation from prominent investors in the UK, the United States, and Europe, including Paul Statham (founder of Condeco . . . We are really sorry to say […]| Loyalty Magazine
See how our AIO Dashboard gives visibility into a brand’s AI-generated results, helping teams analyze and act on a rapidly evolving search landscape.| Terakeet
End of sticker books - for one retailer at least German REWE Group is demonstrating the power of short term promotions when included within a long term loyalty program with its latest app-only offering. Gone are the day of stickers on cards (for REWE shoppers at least . . . We are really sorry to […]| Loyalty Magazine
Generative AI search tools like AI Mode and ChatGPT pose new reputational risks for executives. Here’s what to do about it.| Terakeet
Los Angeles is poised to lead the burgeoning blue economy. Learn how organizations like the LAEDC and AltaSea are driving innovation and workforce development.| Los Angeles Times
Learn how our Growth Projections tool helps brands forecast organic search performance, prioritize opportunities, and scale strategies.| Terakeet
The main term in the AI optimization world seems to be generative engine optimization (GEO). GEO represents the most written-about and the most proven type of optimization for large language models (LLMs). It’s what we offer for brands seeking visibility, narrative control, and positive sentiment in tools like ChatGPT, AI Mode, and others. The flood… The post AEO vs AIO vs GEO – What’s The Difference? appeared first on Terakeet.| Terakeet
As AI challenges brand-audience connection, it’s time to shift from traffic and clicks to influence, relevance, and trust. Find out why.| Terakeet
Tech overload and martech issues taking focus off more important activities With more than 15,000 different tools and platforms now available to marketers, the technology underpinning the marketing function has become increasingly unwieldy and complex. In fact new research has revealed just how much time senior marketers wasted over the past 12 months on sorting […] The post Marketers lose a month every year sorting out unreliable technology tools appeared first on Loyalty Magazine.| Loyalty Magazine
Still think cybersecurity isn’t an HR problem? Think again. In this deep dive, Certn’s Donal Greene and Darcy Healey unpack how HR and IT misalignment fuels risk, why background checks can’t be one-and-done, and what future-fit teams are doing to stay secure. The post What Happens When HR & IT Don’t Talk? Insider Fraud, Credential Leaks and the Cost of Misalignment appeared first on Certn.| Certn
HR leaders are drowning in “AI-powered” hype. In this episode of What the FTE?, we break down how top TA teams are cutting through the noise, vetting tools, and building AI fluency that drives real results. The post How HR Leaders Are Vetting Tech and Building AI Fluency appeared first on Certn.| Certn
Explore Certn’s human-centric, transparent approach to AI in background screening—built for trust, not shortcuts. The post What AI Does (and Doesn’t Do) in Certn Background Checks appeared first on Certn.| Certn
Content strategy is a long-standing component of well-rounded digital marketing, and there are specific considerations for content strategy when approaching search engine optimization (SEO). Developing, creating, and distributing strategic content at scale is the fastest path to ranking in search. As AI-driven search and tools like ChatGPT, Gemini, and Perplexity play a larger role in… The post Content Strategy for Generative Engine Optimization (GEO) appeared first on Terakeet.| Terakeet
How customer interaction is empowering (not replacing) humans Businesses are facing a customer experience challenge, writes Will Blench, CEO of AnywhereNow. As consumers, we are surrounded by choice and – in most cases – if we are frustrated by a service, we can take our business elsewhere. According to . . . We are really […] The post Reaching the beginning of AI transformation appeared first on Loyalty Magazine.| Loyalty Magazine
What the FTE? is a podcast by Certn. Donal Greene & Doug Beavis dive into the rise of deepfakes, synthetic candidates, and the AI-fueled hiring risks.| Certn
Generative Engine Optimization (GEO) burst onto the digital marketing scene over the last 12–18 months. This was due to the speed of AI adoption and the recognition by savvy marketers that brands need a foothold in the artificial intelligence space. With visitor numbers reaching into the billions (AI Overviews already broke 1 billion monthly users… The post Why Brands Need Generative Engine Optimization (GEO) and SEO appeared first on Terakeet.| Terakeet
Terakeet’s patented TAM tool helps brands identify their search opportunity at scale and build strategies that align with business goals.| Terakeet
What the FTE? is a podcast by Certn. In this episode, Krista Skalde joins us to talk about how AI is changing workforce planning.| Certn
What the FTE? is a podcast by Certn. In this episode, Steve Cadigan joins us to talk about AI in HR.| Certn
Background checks are being reshaped by trends in the background screening industry such as AI, verifiable credentials, and interoperability. Here's how Certn is leading the way.| Certn
See what we learned from our preliminary research into Google’s AI Overviews (AIO), led by Terakeet’s data science team.| Terakeet
Learn how being included (or not being included) in AI Overviews can impact your website’s traffic from Google Search.| Terakeet
It is the job of management of any business to plan for the future and to consider ways to improve the proposition for customers. Challenges range from how to use AI through to ways to make products better for the environment. Ultimately the goal, as always, is to try to persuade consumers to choose your products over those of the opposition, and this is where Retail Media initiatives are so important. As we settle into 2024, Loyalty Magazine examines what should be on the list of company goa...| Loyalty Magazine