The battle for undecided insurance customers is increasingly being fought — and won — through organic search. In 2024, only 47% of insurance-related queries included a brand name. This highlights a massive opportunity to connect with customers who haven’t made up their minds yet. Terakeet estimates the non-brand organic search market for insurance is valued… The post Winning the $2.9B Battle for Undecided Insurance Customers appeared first on Terakeet.| Terakeet
Learn how being included (or not being included) in AI Overviews can impact your website’s traffic from Google Search.| Terakeet
Generative Engine Optimization, or GEO, is an emerging strategy for brands maintain positive online visibility in the age of AI. Learn more.| Terakeet
The death of third-party cookies will have a lasting impact on digital advertising. Here’s how marketers can prepare for the change.| Terakeet
