The battle for undecided insurance customers is increasingly being fought — and won — through organic search. In 2024, only 47% of insurance-related queries included a brand name. This highlights a massive opportunity to connect with customers who haven’t made up their minds yet. Terakeet estimates the non-brand organic search market for insurance is valued… The post Winning the $2.9B Battle for Undecided Insurance Customers appeared first on Terakeet.
