Data doesn’t always speak for itself. It needs a translator. A conductor. A storyteller. And that’s exactly what Visualizations in Research HX is built to be. The post AI ethics: Future-proof your research appeared first on Forsta.| Forsta
Understanding how to identify and engage difficult-to-reach audiences in market research is as much an art as it is a science.| Martec
Discover how qualitative market research helps shape brand identity through emotional insight, cultural context, and authentic consumer connection.| Insights Opinion
Writing the title and abstract can be the easiest and most frustrating part of writing a research paper. There are two major things to keep in mind when writing your title and abstract: Be clear and concise. You want everyone to know … Continue reading →| Mass Communication Theory
Here is the overview of everything contained in the ~40 page eBook. It contains detailed sections on how to write: Title Abstract Introduction Analysis/Discussion Background/Literature Review Select and define your concept Study purpose and Relevance How to write good qualitative and … Continue reading →| Mass Communication Theory
Hey all, haven’t posted in a bit because I’ve been writing an eBook that combines all the research based knowledge that I have here on MCT and a TON more. It’s titled: How to Writ…| Mass Communication Theory
Discover projective techniques for better insights. Professional insights and strategic guidance for modern business suc| Vision One Research
Data doesn’t always speak for itself. It needs a translator. A conductor. A storyteller. And that’s exactly what Visualizations in Research HX is built to be. The post Diary studies upgraded: Dive into deeper discussions appeared first on Forsta.| Forsta
Martec Cares is our commitment to using our time and talents to make a meaningful difference in our communities. Our team is passionate about issues that matter—locally, nationally, and globally—and we believe that companies have a responsibility to give back. The post Martec Cares: A Case Study in Community Success appeared first on Martec.| Martec
Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.| Martec
In Japan, the loudest thing on social media might be silence. While nearly 80% of the population actively uses social platforms, few are broadcasting their lives. They scroll quietly, post sparingly, and conform to cultural expectations of privacy and restraint. This restraint reflects meiwaku—the deeply rooted cultural norm of not drawing attention or causing discomfort, […] The post What Makes Japan’s Social Media Feeds So Quietly Distinct? appeared first on Kadence.| Kadence
Japan has one of the longest life expectancies in the world. Yet many of its citizens skip the dentist until something hurts, and the results are catching up with them. While the country’s universal health insurance system provides broad access to dental treatments, from fillings to oral surgery, preventive habits remain inconsistent. Japan’s universal health […] The post Inside Japan’s Overlooked Dental Crisis. appeared first on Kadence.| Kadence
Japan has one of the longest life expectancies in the world. Yet many of its citizens skip the dentist until something hurts, and the results are catching up with them. While the country’s universal health insurance system provides broad access to dental treatments, from fillings to oral surgery, preventive habits remain inconsistent. Japan’s universal health […] The post Inside Japan’s Overlooked Dental Crisis. appeared first on Kadence.| Kadence
In Japan, the loudest thing on social media might be silence. While nearly 80% of the population actively uses social platforms, few are broadcasting their lives. They scroll quietly, post sparingly, and conform to cultural expectations of privacy and restraint. This restraint reflects meiwaku—the deeply rooted cultural norm of not drawing attention or causing discomfort, […] The post What Makes Japan’s Social Media Feeds So Quietly Distinct? appeared first on Kadence.| Kadence
Data doesn’t always speak for itself. It needs a translator. A conductor. A storyteller. And that’s exactly what Visualizations in Research HX is built to be. The post How data democratization transforms insights appeared first on Forsta.| Forsta
In today’s AI-infiltrated market research landscape, data integrity isn’t just a benchmark—it’s a business imperative.| Martec
Open research has become a buzzword in university research, but Jo Hemlatha and Thomas Graves argue that when it comes to qualitative research, considerations around replicability, context-dependent methods and the sensitivity of data from marginalized people mean that openness takes many different forms.| Social Science Space
Content You’re in the business of understanding people. Not just what they say but what’s going on under the surface. And one of the most fascinating ways to get there? Misperceptions. Looking at the difference between what people think they know and what they actually know. It’s an idea that’s been gaining traction in the […] The post Humans not AI: Why misperceptions might be your most valuable insight yet appeared first on Forsta.| Forsta
LMIC’s new demonstration project shows how benchmarked data and machine learning can make online job postings (OJP) more accurate. Learn what this means for policymakers, educators, and job seekers.| LMIC-CIMT
Analyzing expert interviews is a cornerstone of qualitative market research services, particularly in the healthcare domain where decision-making is often informed by expert insights. But how do you translate hours of expert conversations into meaningful, actionable data? This guide offers a detailed walkthrough of the qualitative analysis of expert interview data—providing clarity, structure, and practical strategies for researchers, […] The post Qualitative Analysis of Expert Intervi...| Insights Opinion
Commercial Due Diligence (CDD) isn’t just a box to check in the private equity dealflow process—it’s one of the most decisive steps in shaping conviction around a deal. This article outlines what’s inside the envelope of a standard CDD engagement, when it happens, and how we structure our work at Martec around five core pillars. The post What’s in Traditional Commercial Due Diligence: The Five Pillars appeared first on Martec.| Martec
In this post, Sue Blackwell, a PGR in Applied Health Sciences, reflects on the challenges and insights of researching a condition she has lived with for two decades. I’m a final-year PhD student and my research focuses on parastomal hernia – a type of hernia that develops near a stoma, which is a surgically created … Continue reading "Bridging experience and evidence in health research"| UoB PGR Development
When executed effectively and exhaustively, the resulting intelligence gleaned from thorough CDD provides a clear map to avoid risk, increase volume, enhance margins, and explore numerous other ways to increase the total returns an investor can capture with a specific target.| Martec
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.| Martec
Integrate quantitative and qualitative market research to gain deeper insights, improve decision making and drive business growth. Learn how these methods complement each other.| Market Research & Data Collection Services Company | Data Analytics Consultin...
Bias isn't a new MR battle, but are AI tools learning from our best practices or replicating our worst blunders?| Forsta
Learn about the benefits of using agile market research methods and how they can drive growth for your business. Discover how these techniques can help you make data-driven decisions.| Forsta
The interactional skill of large language models enables them to carry out qualitative research interviews at speed and scale. Demonstrating the ability of these new techniques in a range of qualitative enquiries, Friedrich Geiecke and Xavier Jaravel, present a new open source platform to support this new form of qualitative research.| Social Science Space
We like to think our purchase decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions.| Explorer Research
Learn how qualitative market research services and agencies are adapting to new challenges, providing deeper insights for businesses.| Market Research & Data Collection Services Company | Data Analytics Consultin...
Learn about the benefits of in-depth interviews in qualitative research and how they can provide valuable insights into consumer behavior.| Market Research & Data Collection Services Company | Data Analytics Consultin...
Discover how qualitative research transforms healthcare by listening to patient stories, driving innovation, and shaping policies.| Market Research & Data Collection Services Company | Data Analytics Consultin...
Do not rely solely on survey data to attain market size intelligence. Nor should you simply interview company leadership, competitors and industry experts for their anecdotal, top-down analyses. Instead, a full triangulation approach is the most accurate and complete methodology to understand market size.| Martec
Using focus groups is not always appropriate. Use focus groups not to draw conclusions, but to understand the conclusions drawn.| Relevant Insights
When external forces conspire to bring disruption, uncertainty and volatility, Market Sizing Analysis is among the antidotes that can bring calm, confidence and clarity. Martec employs a triangulated research approach to determine various market insights, such as Market Size Analysis.| Martec