Using ethos in advertising can help you build trust and win over new customers. Find out how the best businesses use it effectively. The post Ethos in Advertising: Why It Works + Examples appeared first on WordStream.| WordStream
Here's the science behind the viral engaging split-screen format of reels and shorts that use visual ASMR.| Cognition Today
Social proof doesn't sell — it reassures. Here’s how most B2B brands get this backward in their messaging and how to fix it:| Frontera
How triggers start your clients' buying journey, 16 B2B buying trigger examples, and how to use them to make your marketing relevant:| Frontera
How category ladders shape buying decisions and how to use them to become the obvious choice in your category:| Frontera
How two students beat giant internet companies, how goal dilution kills believability, and how to avoid it to have a persuasive brand message:| Frontera
Welcome to the new series on liveinnovation.org, where we fous on the fascinating world of Marketing Psychology. If you’re an undergraduate, postgraduate, or a lifelong learner with a keen interest in understanding what truly motivates consumers, this series is tailor-made for you. In these discussions, we will explore key psychological principles, including operant and classical […] The post New series “Marketing Psychology”: Exploring the Science Behind Consumer Behavior appeared fi...| LiveInnovation.org
How Financial Times stood out as a new newspaper, how “isolation” increases memorability, and how to make your brand distinct:| Frontera
There is a common misbelief about how B2B buyers vs consumers make a purchase decision. And it costs B2B brands sales. Here's how to fix it:| Frontera
The screenshot test is a powerful design heuristic that makes content worthy of sharing because of the simplicity and accessibility of a screenshot.| Cognition Today
How Aston Martin became an iconic brand, why Rolex doesn’t sponsor football matches, and how to use brand associations to occupy customers’ minds:| Frontera
We’ve used these psychology principles for over 90+ clients to grow their conversions and revenue. If you actually IMPLEMENT them for your brand, it’ll be| Vibetrace
How we started buying diamond rings, how Starbucks justified their overpriced coffee, and how to use anchoring to position your brand| Frontera
Explore 2 effects of repeating information - the illusory truth effect & the mere exposure effect. I describe how it works, which can help you utilize it, and notice it in everyday life.| Cognition Today
The framing effect is when people make different decisions based on how the outcome is framed. Don Draper used it for Lucky Strike.| Frontera
How four words in a campaign changed L’Oréal’s fate, why buyer’s remorse kills your profits, and how to use cognitive dissonance for growth:| Frontera
How Ritz-Carlton became a luxury icon, why Steve Jobs made “impute” his marketing philosophy, and how to use the Halo Effect for a great brand:| Frontera
Discover key strategies for entrepreneurs to identify and navigate logical fallacies in business, enhancing decision-making and critical thinking.| crowdspring Blog
Unlock the secrets of brand loyalty! Learn effective strategies to delight customers, boost profits, and transform your business.| crowdspring Blog