Welcome to the new series on liveinnovation.org, where we fous on the fascinating world of Marketing Psychology. If you’re an undergraduate, postgraduate, or a lifelong learner with a keen interest in understanding what truly motivates consumers, this series is tailor-made for you. In these discussions, we will explore key psychological principles, including operant and classical […] The post New series “Marketing Psychology”: Exploring the Science Behind Consumer Behavior appeared fi...