This note highlights the inadequacies of Google and IAB proposals to reform RTB, and rebuts the argument for inaction.| Dr Johnny Ryan FRHistS
This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave, and points toward the solution.| Dr Johnny Ryan FRHistS
DCN's CEO, Jason Kint, says removing personal data from bid requests might disadvantage adtech companies, but the sky won’t fall for publishers.| Dr Johnny Ryan FRHistS
French regulator’s decision against Vectaury confirms that IAB “Transparency & Consent Framework” does not obtain valid consent, and illustrates how even tiny adtech companies can unlawfu…| Dr Johnny Ryan FRHistS
Summary The Global Privacy Platform is intended to absorb the functionality of TCF and expand on it, as a consent-string-based privacy solution. While GPP expands the scope that the system can cover it does not resolve any of the intrinsic problems of the TCF approach. The result is a compounding of a deeply flawed system that, while it improves on the underlying concepts, does not resolve the core issues and therefore seems likely to face significant challenge from regulators and privacy adv...| Fight With Tools by AramZS
The popularity of CTV among users has been on a steady rise for years now. Naturally, this was followed by a growing interest in CTV among advertisers. However, the industry has been slow to adapt, an issue that IAB recognized and moved to solve in 2024. Last November, I wrote about IAB Tech Lab’s CTV […] The post Update on IAB Tech Lab’s CTV Ad Format Standardization appeared first on TargetVideo.| TargetVideo
The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. -- A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digita...| Beet.TV - The Root to the Media Revolution
It’s hard to imagine the internet without banner advertisements. But believe it or not, web pages were free from banners all the way up until 1994, when Hotwired (Wired magazine’s website) displayed the first banner advertisement for AT&T (which received an astounding 44% click-through rate!). Once that first advertisement was placed, others quickly followed suit.... The post What is an Ad Network? appeared first on The AdSanity Plugin.| The AdSanity Plugin
Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bur...| Beet.TV - The Root to the Media Revolution
AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future.| AdExchanger
The technical standards that govern how the Internet and modern computer networks operate are debated and approved by a number of organizations. These organizations exist to ensure the proper functionality and long term feasibility of network transmission methods. IT professionals should be familiar with these organizations, how they operate, and what their specific roles and … … Continue reading →| Doug Vitale Tech Blog
This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave. In September 2018, ... The post A summary of the ICO report on RTB – and what happens next appeared first on Fix AdTech.| Fix AdTech
The consent framework timeline In May 2017, the IAB acknowledged “it is technically impossible for the user to have prior ... The post Today’s IAB statement appeared first on Fix AdTech.| Fix AdTech
Further new evidence drawn from sample bid requests in Google and IAB’s own documentation reveals the personal data in bid ... The post New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”. appeared first on Fix AdTech.| Fix AdTech
Panoptykon Foundation filed a new complaint with the Polish Data Protection Authority today, joining the ad auction complaints already being ...| Fix AdTech