Summary The Global Privacy Platform is intended to absorb the functionality of TCF and expand on it, as a consent-string-based privacy solution. While GPP expands the scope that the system can cover it does not resolve any of the intrinsic problems of the TCF approach. The result is a compounding of a deeply flawed system that, while it improves on the underlying concepts, does not resolve the core issues and therefore seems likely to face significant challenge from regulators and privacy adv...
