Your ideal customer profile starts as an aspiration about who you want to sell to. Over time, it should become a data-driven regression.| Kellblog
This story can play out in many ways.| An Operator's Blog
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn to revamp case studies with the power of generative AI. You discover [...]Read More... from So What? Summer Makeover Series: Using Generative AI to revamp case studies| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You [...]Read More... from In-Ear Insights: How to Improve Martech ROI with Generative AI| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and [...]Read More... from In-Ear Insights: The Problem with Buyer Personas| Trust Insights Marketing Analytics Consulting
The words you use matter. Messaging isn’t just about sounding clever. It’s about making a real connection with the people most likely to buy.| Hivehouse Digital
Success in sales, like building a strong house, depends on a solid foundation. That's where Sales Operations (Sales Ops) comes in, playing an| DealHub
Складаємо детальний портрет клієнта для бустингу якості лідогенерації.| Блог
Learn what a B2B ideal customer profile looks like and how to create one for your B2B business.| Zipline B2B Marketing