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What if every single article on your site could become a revenue engine—without adding manual work or slowing down your team? Learn more in this blog post.| blog.ex.co
AMENIA, NY — The ability to seize the greatest opportunities in this early stage of the artificial intelligence era would seem to belong to the larger holding companies, with their vast array of talent, access to data, and economies of scale versus comparatively smaller independent shops. But indies might actually have one critical advantage that [...]| Beet.TV
Learn how EX.CO’s AI engine optimizes publisher workflows and drives yield.| blog.ex.co
Publisher-oriented third-party vendors have one main task: to make their product work, in most cases by generating revenue for the publisher. If they can’t make that happen, they’ll tend to do the next best thing—i.e., try to make their product seem like it’s working.| EX.CO Blog
If you’re looking to improve your eCommerce platform, consider programmatic advertising. It can provide many benefits, including increased sales and improved ROI.| War Room Inc
Ryan's testimony at International Grand Chamber: RTB data breach enables disinformation. Enforcers can be sued.| Dr Johnny Ryan FRHistS
Dr Johnny Ryan's testimony at the US Senate Judiciary Committee hearing on “Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy”.| Dr Johnny Ryan FRHistS
GDPR complaints about Real-Time Bidding (RTB) in the online advertising industry were filed today with Data Protection Authorities in Spain, the Netherlands, Belgium, and Luxembourg. The complaints detail the vast scale of personal data leakage by Google and other major companies in the “Ad Tech” industry.| Dr Johnny Ryan FRHistS
Learn how EX.CO powered a flawless livestream for VentureBeat, delivering seamless video and zero glitches.| blog.ex.co
Here are five strategies to help publishers, media groups, brands, and agencies stay ahead this year, no matter what the economy throws our way.| blog.ex.co
Learn how we’re seeing and shaping machine learning as it transforms the media and publishing space. Not as a gimmick but as a force arriving during a time of need.| blog.ex.co
The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.| EX.CO Blog
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding.| blog.ex.co
Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms.| blog.ex.co
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more.| blog.ex.co
What video and advertising trends can we expect to see in 2025? Native ads, AI, and privacy-first advertising are here to stay.| TargetVideo
Attention metrics offer a more precise measurement of online user engagement and focus in terms of content and ads.| TargetVideo
Benefits of programmatic direct for website publishers include guaranteed ad deals, higher revenue, and strong advertiser partnerships.| Target Video
Google's long-awaited third-party cookies phase-out has started, here’s what publishers and advertisers need to know!| TargetVideo
Despite being considered the best ad targeting solution for years, there are problems with behavioral targeting that need to be addressed.| TargetVideo