Front-of-Pack Labeling: A New Packaging Reality Across the US, front-of-pack (FOP) labeling is quietly reshaping the way products are presented on shelves. New regulatory guidance is encouraging greater transparency on nutritional content, which can disrupt even the most established packaging architectures. For brands, this is more than a design challenge. It can influence product formulation,… Front-of-Pack Labels: Regulations and Shopper Impact Read More » The post Front-of-Pack Labels: ...| Explorer Research
Discover how state regulations on artificial and petroleum-based dyes are changing shopper behavior in the food industry.| Explorer Research
As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic year. Winning a coveted spot in the lunchbox requires understanding shopper trends, appealing to both parents and children, and aligning with the latest nutritional trends. Here’s a guide to help brands secure their place… Winning a Spot in the Lunchbox: Strategies for Back-to-School 2025 Read More » The post Winning a Spot in the Lunchbox: Strategie...| Explorer Research
As the back-to-school season approaches, retailers are ramping up their efforts to attract shoppers with innovative strategies and well-structured merchandise displays. This period is critical for retailers as parents, students, and teachers gear up for the new academic year. Let’s delve into some successful examples of what retailers are doing well and how they can… Back-to-School Trends: What Retailers are Doing Right Read More » The post Back-to-School Trends: What Retailers are Doing...| Explorer Research
How retailers can entice back to school shoppers using innovative strategies to make it a stress-free experience for parents and students.| Explorer Research
How do you know when summer is nearly here? When your knitted hats and mitts have settled to the bottom of the pile and your favorite sun hats and glasses have emerged on top again. Combine that with plans for lounging in a hammock under a swaying tree, snoozing in the sand while waves tickle… Connecting Beauty Brand and Retailer Trends Read More » The post Connecting Beauty Brand and Retailer Trends appeared first on Explorer Research.| Explorer Research
In recent years, non-alcoholic (NA) cocktails and beverages have seen a remarkable surge in popularity. As consumers increasingly seek alternatives to traditional alcoholic drinks, the beverage industry is adapting rapidly, with implications for brands, manufacturers, and retailers alike. Non-alcoholic beverages are no longer limited to soda and fruit juice. Today’s NA options are sophisticated, flavorful,… The Rise of Non-Alcoholic Cocktails Read More » The post The Rise of Non-Alcoholi...| Explorer Research
Leveraging summer seasonal displays effectively can significantly enhance customer engagement and boost sales.| Explorer Research
We like to think our purchase decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions.| Explorer Research
What are shopper looking for this year? Let’s look at a few ways that savvy brands can help shoppers host events their guests will love.| Explorer Research