Retail Section Redesign Best Practices - Explorer Research
An in-depth look at how to optimize a retail reinvention and the role marketing research plays to ensure a strong ROI.| Explorer Research
As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same principles of in-store communication will remain. In-store design principles are based on behavioral science and how people experience retail environments.… Effective In Store Communication Read More » The post Effective In Store Communication appeared first on Explorer Research.| Explorer Research
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used to be the case that there were two different kinds of shoppers. One preferred to shop brick-and-mortar where they could see and feel the items before buying and then get the instant gratification of… Consumers Demand That Retail Be Frictionless Read More » The post Consumers Demand That Retail Be Frictionless appeared first on Explorer Research.| Explorer Research
An in-depth look at how to optimize a retail reinvention and the role marketing research plays to ensure a strong ROI.| Explorer Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts online, understanding and forecasting future shopper decisions is more important than ever. What sets us apart is our ability to link online behaviors to our robust behavioral database—delivering precise predictions of what shoppers will… Better Online Behavioral Shopper Research Read More » The post Better Online Behavioral Shopper Research appeared ...| Explorer Research
The Explorer customer activation framework uncovers new ways to keep impulse buying alive and well in the online shopping world.| Explorer Research
Front-of-Pack Labeling: A New Packaging Reality Across the US, front-of-pack (FOP) labeling is quietly reshaping the way products are presented on shelves. New regulatory guidance is encouraging greater transparency on nutritional content, which can disrupt even the most established packaging architectures. For brands, this is more than a design challenge. It can influence product formulation,… Front-of-Pack Labels: Regulations and Shopper Impact Read More » The post Front-of-Pack Labels: ...| Explorer Research
Discover how state regulations on artificial and petroleum-based dyes are changing shopper behavior in the food industry.| Explorer Research
Discover how health-conscious consumers are reshaping the CPG market, driving innovation in wellness, nutrition, and preventive health solutions.| Explorer Research
A menu is not a list. It is your most‐seen marketing asset, the profit blueprint hiding in plain sight. Restaurants that treat menu design as strategy, not art, tend to bank the difference.| iMotions
Securing a spot in the lunchbox for back-to-school 2024 involves addressing both shopper trends and nutritional needs.| Explorer Research
Learn what retailers are doing well and how they can enhance the shopping experience through strategic merchandise structuring.| Explorer Research
How retailers can entice back to school shoppers using innovative strategies to make it a stress-free experience for parents and students.| Explorer Research
We like to think our purchase decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions.| Explorer Research
