My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences.| Customer Marketing Alliance
Discover the expert customer loyalty strategies that turn users into true fans, and learn how personalization and trust are the keys to success.| Customer Marketing Alliance
Empowering advocacy through data is key to driving meaningful impact in customer marketing. In this article, discover strategies for measuring impact.| Customer Marketing Alliance
AI is at the heart of customer engagement, and the balance between innovation and integrity will shape what the future looks like.| Customer Marketing Alliance
Empowering teams for sustainable transformation starts from within. In this article, discover strategies to empower teams and scale advocacy.| Customer Marketing Alliance
Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs.| Customer Marketing Alliance
Building a strong customer advocacy program is essential for driving brand awareness and revenue growth. In this article, discover strategies and components that make up Workday's customer advocacy program, from defining goals and understanding personas to aligning with sales and measuring success.| Customer Marketing Alliance
Discover the secrets to growing an exclusive customer advocacy program by 400% with Mendix's head of Global Customer Advocacy.| Customer Marketing Alliance
Finding and defining your purpose in a professional role can be challenging and rewarding. Kelly Paterson, Director of Account Management at Workable, shares the strategies and outcomes of a four-week program designed to help her team discover and embrace their purpose.| Customer Success Collective
In an environment where the stakes for maintaining and expanding business relationships are higher than ever, being proactive and focused on ROI is essential.| Customer Success Collective
Discovering the incredible capabilities of generative AI in customer success can be an exciting, if not, challenging journey. And when it comes to its application in SaaS businesses, AI thoroughly redefines how we engage, understand, and deliver value to our customers.| Customer Success Collective
Suyog Gandhi, Director of Customer Success at Salesforce, unravels strategies and approaches for personalization.| Customer Success Collective
