ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe Women’s FA Cup, marking the most significant marketing investment in the company’s history. For a business built on financial empowerment, the move signals more than brand visibility, it’s about using football’s reach to drive […] The post EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship ...| The Sponsor
Is it better to spread your investment across multiple teams or pour all your resources into one perfectly aligned partner? The post What Spotify’s Barcelona takeover tells us about budget allocation appeared first on The Sponsor.| The Sponsor
New sponsors often fall into the trap of believing that bigger automatically means better. The instinct is to partner with the most recognisable team or event the budget allows, to buy into scale, prestige, and visibility. But in sponsorship, size does not equal success. Big-name rights holders deliver reach and enhanced stature, but they rarely […] The post Big sponsor or small sponsor? Why smart brands back agencies, not assets appeared first on The Sponsor.| The Sponsor
Discover how users are misusing OpenAI's Sora Cameo feature to create racist deepfake memes of public figures, evading content moderation.| Copyleaks
Jim Beam has signed a multi-year deal as the Official Spirits Partner of the new Cadillac F1 team, joining Tommy Hilfiger in the first wave of partners ahead of the team’s 2026 debut. The announcement underlines a very American identity that will be on full display at Miami, Austin and Las Vegas. In sponsorship, you […] The post Cadillac’s new Jim Beam partnership shows the power of nation branding in Formula 1 appeared first on The Sponsor.| The Sponsor
Discover how students are using AI daily in the classroom. Copyleaks’ 2025 AI in Action report reveals key usage trends and what they mean for education.| Copyleaks
Yesterday, Manchester City and the Premier League drew a line under their long-running dispute over Associated Party Transaction (APT) rules. The two sides confirmed a settlement, with City accepting that the rules governing fair market value (FMV) sponsorship deals with related parties are valid and binding. It ends a costly legal battle, but the significance […] The post Manchester City settlement highlights importance of fair market value in sponsorship appeared first on The Sponsor.| The Sponsor
When Evian first entered tennis in 1989, the French mineral water brand was not a household name in sport. Over the following decades, through long-term partnerships with Wimbledon, the US Open, and ambassadors such as Maria Sharapova, Evian didn’t just sponsor tennis, it became synonymous with it. Today, their brand equity in the sport is […] The post The risks and rewards of a diversified sponsorship portfolio appeared first on The Sponsor.| The Sponsor
Gambling sponsorship in sport is diverging fast. Some markets are tightening, sometimes abruptly. Others are opening up and driving record spend. The result is not one global trend but two competing realities that will reshape rights fees and deals over the next 12 to 24 months. India and Europe are tightening India just fired the […] The post Global gambling sponsorship review: Crackdowns in India and Europe, an arms race in North America appeared first on The Sponsor.| The Sponsor
When Carlos Alcaraz was asked at the Cincinnati Open to cover the logo on his Evian water bottle, he refused. The umpire insisted because Aquafina is the tournament’s official water partner. On the surface, it was a throwaway exchange, but beneath it lies one of sponsorship’s biggest questions. How much does sponsorship exclusivity really matter? […] The post Sponsorship exclusivity: Nice to have or a must have? appeared first on The Sponsor.| The Sponsor
Copyleaks dives into analysis data to determine whether or not AI-generated content is truly original or if it contains multiple forms of potential plagiarism. The post Is ChatGPT Plagiarism? Data Shows Surprising Results appeared first on Copyleaks.| Copyleaks
Between 0.03% and 0.1% of Medicare FFS beneficiaries would experience lower OOP costs for the first 10 Part B drugs likely to be negotiated.| Avalere
Download the free vaccines eBook here. Since Dr. Edward Jenner’s development of the first smallpox vaccine in 1796, vaccines have revolutionized public health, saving at least 154 million lives globally over the past 50 years. Available vaccines now protect against more than 20 infectious diseases. The COVID-19 pandemic saw rapid development of vaccines using a…| Avalere
Payer marketing combines data and storytelling to communicate product value and differentiation and ensure patient access.| Avalere
Copyleaks CEO discusses why source code governance and compliance are crucial in today’s AI-driven world.| Copyleaks