Yesterday, Manchester City and the Premier League drew a line under their long-running dispute over Associated Party Transaction (APT) rules. The two sides confirmed a settlement, with City accepting that the rules governing fair market value (FMV) sponsorship deals with related parties are valid and binding. It ends a costly legal battle, but the significance […] The post Manchester City settlement highlights importance of fair market value in sponsorship appeared first on The Sponsor.| The Sponsor
When Evian first entered tennis in 1989, the French mineral water brand was not a household name in sport. Over the following decades, through long-term partnerships with Wimbledon, the US Open, and ambassadors such as Maria Sharapova, Evian didn’t just sponsor tennis, it became synonymous with it. Today, their brand equity in the sport is […] The post The risks and rewards of a diversified sponsorship portfolio appeared first on The Sponsor.| The Sponsor
Gambling sponsorship in sport is diverging fast. Some markets are tightening, sometimes abruptly. Others are opening up and driving record spend. The result is not one global trend but two competing realities that will reshape rights fees and deals over the next 12 to 24 months. India and Europe are tightening India just fired the […] The post Global gambling sponsorship review: Crackdowns in India and Europe, an arms race in North America appeared first on The Sponsor.| The Sponsor
When Carlos Alcaraz was asked at the Cincinnati Open to cover the logo on his Evian water bottle, he refused. The umpire insisted because Aquafina is the tournament’s official water partner. On the surface, it was a throwaway exchange, but beneath it lies one of sponsorship’s biggest questions. How much does sponsorship exclusivity really matter? […] The post Sponsorship exclusivity: Nice to have or a must have? appeared first on The Sponsor.| The Sponsor
Copyleaks dives into analysis data to determine whether or not AI-generated content is truly original or if it contains multiple forms of potential plagiarism. The post Is ChatGPT Plagiarism? Data Shows Surprising Results appeared first on Copyleaks.| Copyleaks
Copyleaks investigates how AI-generated reviews are impacting trust, visibility, and authenticity on Steam. The post The Role of Steam Reviews and the Emerging Threat of AI-Generated Content appeared first on Copyleaks.| Copyleaks
Independent third-party research continues to confirm the Copyleaks AI Detector as one of the most accurate solutions available. The post The AI Content Detector Continues To Be Confirmed As Most Accurate By Third-Party Studies appeared first on Copyleaks.| Copyleaks
The England and Wales Cricket Board’s (ECB) recent £520 million capital injection into The Hundred, via partial and full sales of all eight franchises, has redefined the tournament’s commercial trajectory. With ownership now including global sporting heavyweights such as the Ambani family (Mumbai Indians), Sun Group (Sunrisers Hyderabad), and RPSG Group (Lucknow Super Giants), this […] The post £520m boost sparks sponsorship buzz for The Hundred in 2026 appeared first on The Sponsor.| The Sponsor
Guinness’s recent surge into club football, with new deals expected in quick succession with Arsenal and Newcastle United, follows their 2024 appointment as the Official Beer Sponsor of the Premier League. These aren’t isolated moments of opportunism, but part of a much broader, deliberate brand strategy. What we’re witnessing is Guinness using football as a […] The post Why am I seeing Guinness everywhere in football? appeared first on The Sponsor.| The Sponsor
Between 0.03% and 0.1% of Medicare FFS beneficiaries would experience lower OOP costs for the first 10 Part B drugs likely to be negotiated.| Avalere
Download the free vaccines eBook here. Since Dr. Edward Jenner’s development of the first smallpox vaccine in 1796, vaccines have revolutionized public health, saving at least 154 million lives globally over the past 50 years. Available vaccines now protect against more than 20 infectious diseases. The COVID-19 pandemic saw rapid development of vaccines using a…| Avalere
Payer marketing combines data and storytelling to communicate product value and differentiation and ensure patient access.| Avalere
Copyleaks CEO discusses why source code governance and compliance are crucial in today’s AI-driven world.| Copyleaks