Jim Beam has signed a multi-year deal as the Official Spirits Partner of the new Cadillac F1 team, joining Tommy Hilfiger in the first wave of partners ahead of the team’s 2026 debut. The announcement underlines a very American identity that will be on full display at Miami, Austin and Las Vegas. In sponsorship, you […] The post Cadillac’s new Jim Beam partnership shows the power of nation branding in Formula 1 appeared first on The Sponsor.
