See every Meta ad placement in 2025 and which ones drive ROAS. Learn Advantage+ vs Manual, Feed vs Reels vs Stories, CPC/CTR benchmarks, and budget splits for Facebook ads.| AffMaven
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.| Digiday
Programmatic vs. Traditional Media Buying Wondering whether to choose programmatic vs. non-programmatic advertising? This article breaks down the key differences between the two, offering insights into which approach is more effective based on your goals. We’ll explore the advantages, challenges, and best use cases of each method to help you make a confident, [...]| Gourmet Ads
If you’re looking for ideas or content to inform your programmatic ad strategy, or to justify moving to a new Demand Side Platform (DSP) for improved results, this post is a solid resource.| War Room Inc
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TikTok Search Ads are changing the game for marketers. Find out how to target high-intent users, boost conversions, and outsmart your competition in 2025.| AffMaven
Discrepancies with Nielsen’s latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.| Digiday
Tired of wasting ad spend? Learn how programmatic advertising uses real-time bidding & data to find your perfect customer & help you win the ad game.| Cordelia Labs
Confused about Snapchat campaign objectives? Learn how Awareness, Consideration, and Conversion goals impact your results—and which one boosts your ROI in 2025!| AffMaven
TikTok, Facebook, and Google banned gambling and nutra ads in 2025. Here’s where the smartest affiliates are moving their campaigns—and how you can still win big.| AffMaven
Unlock rapid growth with paid search! Gain immediate visibility, targeted traffic & measurable ROI. Find out if PPC is your business's missing puzzle piece.| Cordelia Labs
Tired of blending in on the results page? Featured snippets & AI overviews are your chance to shine in Google Search Results!| Cordelia Labs
Google’s recommendations can lead to higher costs & subpar performance. Discover actionable tactics for PPC optimization to take control of your digital advertising strategy.| Cordelia Labs
Learn how to create a winning LinkedIn strategy with best practices for posts, engagement, & profile optimization.| Cordelia Labs
Is your Facebook strategy ready for 2025? Discover the latest Meta updates, from AI-driven ad creation to controversial policy changes, and learn how to adapt for success. Read now!| Cordelia Labs
Learn how to use paid social to amplify your organic strategy. Paid can be used to promote all your organic content.| Ignite Social Media
Explore Meta's dynamic ads and their evolution to flexible ads. Learn how these tools boost social media advertising performance, leverage AI algorithms, and improve cost efficiency. Discover strategies to maximize your campaign's potential in the changing landscape of Meta's ad platform.| Ignite Social Media
Learn how to gain a competitive edge in paid search by conducting thorough competitive analysis. Discover strategies to outperform rivals, optimize campaigns, and achieve your business goals. Contact Cordelia Labs today for expert assistance!| Cordelia Labs
Dive into the deceptive world of click-through rates and learn why it may not be the best metric for measuring success in digital marketing.| Cordelia Labs
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP.| blog.ex.co
Pay-per-click (PPC) advertising consistently stands out as a dynamic and results-driven strategy. This article aims to shed light on the world of PPC marketing and unravel its potential to propel your business to new heights.| Cordelia Labs
If you’re learning SEM, and you want to really know how Google Ads generates responsive search ads so you can create better content, this guide is for you.| Cordelia Labs
Find out 9 ways to start implementing Google Display Ads best practices today to optimize your display ads for more clicks and better ROI.| Cordelia Labs
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based on real-time user data. Rather than a one-size-fits-all approach, dynamic creative ensures each user sees the content most pertinent to them. Why is this approach crucial today? The digital …| Cordelia Labs
We get it, you just spent all this money on a website to then be told, you need a landing page. Ouch! We like to think of shopping on Fifth Avenue in NYC when trying to understand the difference between a website and a landing page. Imagine this, here you are walking down Fifth Avenue …| Cordelia Labs