It’s a common gripe between sales and marketing teams: “The leads aren’t good enough.” But let’s get one thing straight — most of the time, the problem isn’t the leads. It’s what happens next. Marketers are measured on MQLs. Sales teams are measured on revenue. The disconnect between the two creates friction, but what’s often […] The post Your MQLs Aren’t the Problem – Your Follow-Up Is appeared first on Air Marketing.| Air Marketing
There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and apologists. Are leads alive, are they dead or do they just need some life support? New research from ABM platform RollWorks is […]| ABM In Action