It’s a common gripe between sales and marketing teams: “The leads aren’t good enough.” But let’s get one thing straight — most of the time, the problem isn’t the leads. It’s what happens next. Marketers are measured on MQLs. Sales teams are measured on revenue. The disconnect between the two creates friction, but what’s often […] The post Your MQLs Aren’t the Problem – Your Follow-Up Is appeared first on Air Marketing.
