As the saying goes, “the medium is the message.” What that means in terms of OOH advertising is that how your ad shows up in the world speaks volumes, sometimes louder than the copy itself. For brands looking to break through the noise, that’s a compelling reason to occasionally break the traditional format. In some ... Breaking the Billboard Mold: When Creative Format Hacks Drive Results (And When They Don’t)| Blindspot – The Easiest Way To Get On A Billboard
The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.| EX.CO Blog
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding.| blog.ex.co
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth.| blog.ex.co
Today we unveil an AI innovation that allows businesses of every size to access the brand-building power of outdoor advertising. The proprietary BOB (Billboard Optioning & Booking) system, originally launched in April 2024, now enters its next chapter with BOB 2.0 – the beta version of an AI-powered upgrade that simplifies outdoor advertising like never […]| 75Media
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.| AdExchanger
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.| AdExchanger
What Happened Niantic, the company behind Pokémon Go, is celebrating the one-year anniversary of its smash hit game with a digital out-of-home campaign that utilizes real-time data to highlight its global popularity. The outdoor ads will feature real-time data from the game app in Tokyo, London, and New York, such as numbers showing how many […] The post Niantic Marks Pokémon Go’s One-Year Anniversary With DOOH Campaign appeared first on IPG Media Lab.| IPG Media Lab