Our previous streaming service blog focused on the negative impact that Netflix’s Q1 2023 password-sharing crackdown would have on subscriber sentiment (check it out here!). Since then, we’ve been monitoring our Longitudinal Survey to measure the impact of Netflix’s password crackdown as well as other events in the streaming service industry. Our Longitudinal Survey allows […] The post Netflix’s Password Crackdown: A Temporary Dip or Long-Term Consequence? appeared first on Drop for...| Drop for Business
Leveraging data from Drop’s 2023 Q1 Spending Report and a recent card-linked member survey, we have been able to uncover some interesting consumer insights into where diners are purchasing their food and the importance of price. Overall 2023 consumer spending is down and fast to moderate-speed restaurants look to be the preferred choice, but price […] The post Price Elasticity and the Resurgence of QSRs in the Food Service Industry appeared first on Drop for Business.| Drop for Business
The shopping landscape has undergone a significant transformation in recent years, catalyzed by the COVID-19 pandemic. What was once predominantly an in-store experience has now shifted to online platforms, and as we emerge from the pandemic, consumers are seeking a balance between the two. In this blog post, we will explore the changing shopping preferences […] The post Unlocking the Power of Omnichannel Marketing in Retail appeared first on Drop for Business.| Drop for Business
The Great Recession posed challenges for many industries including Quick-Serve Restaurants (QSRs) as consumer confidence and spending declined. However, some QSR chains were able to survive and even thrive by adapting to changing market conditions. How did QSRs survive the Great Recession? QSR chains like McDonald’s and Chipotle adapted to the changing market conditions to […] The post How QSRs Can Adapt to Survive a Recession appeared first on Drop for Business.| Drop for Business
After a holiday season of increased cancellations and delays in late 2022, Southwest is trying to bolster its brand by promising to make good on inconveniences incurred by customers. CEO, Bob Jordan has pledged to “do better” and as a part of this promise, there are rumors that the company is planning to improve their […] The post Sentiment towards Southwest and airline influential factors in 2023 appeared first on Drop for Business.| Drop for Business