If you sell AI-powered technology, a recent report by McKinsey shared a sobering statistic that should stop you in your tracks: 8 in 10 companies are using generative AI. Yet over 80% say it’s had no meaningful impact on their business. They refer to this as the “gen AI paradox”. But why is this happening? […] The post Selling AI Tech? Here are 3 Sales Shifts You Need to Make appeared first on Cerebral Selling.| Cerebral Selling
Uncover the psychological factors that drive buying motivations and how to use them to boost your sales.| Pixc
One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! In the end, […] The post Losing sales because buyers see you as a commodity? Do these 3 things! appeared first on Cerebral Selling.| Cerebral Selling
Restaurant servers rely on tips to supplement their hourly wages. Not surprisingly then, numerous experiments have been carried out in the realm of social psychology to determine how and why customers leave the tips they do. In one such experiment, researchers explored the impact of giving customers a gift at the end of a meal; […] The post The Powerful Psychological Principle ALL Salespeople Need To Use More appeared first on Cerebral Selling.| Cerebral Selling
Customers are ignoring your pitch is because you're leading with products and they care about problems. Here's how to connect the two.| Cerebral Selling
A picture is worth a thousand words. You have heard that saying over and over I’m sure, and there is a good reason for that. It’s not that images talk more than your copy, but they influence triggers inside your brain that communicate with some important parts causing you to relate in a way that words would never be able to. The post How to choose the most impactful images for your email marketing – using psychology? appeared first on Maven Marketing LAB.| Maven Marketing LAB
How to create a Call to Action that works? Every email has a purpose. And every marketer and online business owner understand the importance of getting people to interact with their email campaigns. The only way to accomplish that purpose is by getting your subscribers out of their inbox and guide them to your landing page. The post A Short Guide To Email CTAs 📕 appeared first on Maven Marketing LAB.| Maven Marketing LAB
Do you want people to listen to you and follow your CTAs? Just give them a reason why. How are you going to make them happier, healthier, or richer? Which problems, complications, and difficulties will you help to avoid with your product? Promotional emails are full of product features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them. The post Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 3. Turn Feat...| Maven Marketing LAB