Do you want people to listen to you and follow your CTAs? Just give them a reason why. How are you going to make them happier, healthier, or richer? Which problems, complications, and difficulties will you help to avoid with your product? Promotional emails are full of product features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them. The post Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 3. Turn Feat...
