Carusele’s conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based... The post Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data appeared first on Carusele.| Carusele
For many CPG brands, there is no better or more efficient way to distribute a targeted offer than through a print-at-home manufacturer’s coupon program. When considering a print-at-home program, you want the most flexibility and customization possible, without waiting days or weeks to launch an offer. Furthermore, you want straight-forward pricing without long-term “gotcha” contracts. Hundreds of CPG companies across... + READ MORE The post Print-at-Home Coupons are alive and well appea...| PromotionPod
The right tools always make the job go a lot easier and produces a better product in the end. You can’t be a home-builder without owning all the right tools and, most importantly, knowing how to use these tools determines the quality of the finished product. In skilled hands, the right tool performs flawlessly and shapes the project towards an... + READ MORE The post The Shopper Marketing Digital Coupon Toolkit appeared first on PromotionPod.| PromotionPod
The FMCG microsite can be like a black hole that sucks all matter deep into its center never to be seen again, or it can serve as an effective platform that guides visitors directly towards your end goal. Over the years we have worked with great shopper marketing agencies who have created awesome microsites that performed very well. However, sometimes... + READ MORE The post Shopper Marketing Best Practices: Building a Rockin’ Microsite for Your FMCG Brand Client appeared first on Promotion...| PromotionPod
Research states that word of mouth produces two times the amount of sales than any other type of advertisement. Also, due to some 5,000 ads the average American sees every day, the traditional ad is not nearly as effective as it was even just 20 years ago. In an attempt to reinvent word of mouth, companies are now starting to... + READ MORE The post Shopper Marketing: Build the Next Big Influencer Network appeared first on PromotionPod.| PromotionPod
No one can deny it: it’s a mobile world. The internet is widely consumed through mobile devices today. At first, when you hear mobile device you may think cell phone, but in fact, the lines between what is a mobile device versus a “non-mobile” device are confusing. Even computers today are mostly portable/mobile as laptops are getting smaller and lighter. ... + READ MORE The post The Mobile Coupon Myth for FMCG and CPG digital manufacturer’s coupons appeared first on PromotionPod.| PromotionPod
Every good marketing professional knows the importance of target marketing. The idea is simple: find who you want to buy your product, and present your product to those individuals directly. Sounds easy enough, right? But, as any marketer also knows, the process to use target marketing efficiently can be difficult. Taking the time to identify the audience and work everything... + READ MORE The post Gating: How to Reach your Target Market with Coupon Gating appeared first on PromotionPod.| PromotionPod
Much like your go-to black dress, Manufacturer’s Coupons are a consumer staple. At first glance, coupons seem about as outdated as lava lamps and disco balls (and not the cool ones from Dancing with the Stars). But, according to a recent report by Valassis, coupons are not going away any time soon. They are like that little black dress you... + READ MORE The post Manufacturer’s Coupons Usage Stats: Your Little Black Dress appeared first on PromotionPod.| PromotionPod
Manufacturer’s Coupons have been around for 130 years, ever since Coca-Cola issued the first coupon around 1887. And, it would seem like much has changed since then, but yet, very much is still the same. Regardless of how you distribute your digital coupon, building a great campaign starts with a few basics from which to build. PromotionPod provides these five... + READ MORE The post The 5 Building Blocks of A Successful Digital Coupon Program appeared first on PromotionPod.| PromotionPod
PromotionPod is here to help with the top 3 things you should know before starting your digital Manufacturer's Coupon program. Learn more today.| PromotionPod