To harness the power of brand ambassadors, they need to be identified first! Finding those customers who genuinely love your product or service can come from various sources. But it’s just as important that your advocates are equipped with the support and knowledge they need to be successful.| Customer Marketing Alliance
In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies.| Customer Marketing Alliance
This is an in-depth guide on the many different areas of VoC and how it can be used to improve your business. There are many more areas to learn about and how to implement VoC in your business.| Customer Marketing Alliance
What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!| Customer Marketing Alliance
When you tap into VoC data at scale, your content becomes more focused, timely, and impactful. Here's how.| Customer Marketing Alliance
How to build lasting customer relationships and turn them into powerful brand advocates, through connection, consistency, and strategy.| Customer Marketing Alliance
Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand.| Customer Marketing Alliance
Unlock business success with the Voice of Customer: Enhance strategies, boost loyalty, and gain a competitive edge by understanding and meeting customer needs.| TINT
Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs.| Customer Marketing Alliance
In this article, we’re talking about effective communication with your customers. This content was transcribed from a panel from a 2021 Customer Marketing Summit. Look into our upcoming events; members have discount opportunities too.| Customer Marketing Alliance
A Voice of Customer (VoC) program is a systematic way to gather, analyze, and act on customer feedback. It helps you capture customers’ requirements.| Thematic
Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons).| Customer Marketing Alliance
Customer Advisory Board does more than just provide information, offering a direct link to your customers, provide direction and create champions for your brand.| Customer Marketing Alliance
Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses.| Customer Marketing Alliance
