Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, thanks to consumers getting their gift ideas straight from CTV ads.| MNTN Research
NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with 23.5 billion minutes of Olympic content consumed — marking a 40% increase over all previous […]| MNTN Research
The 2024 Paris Summer Olympics are in full swing. But how are audiences tuning in to this highly anticipated event?| MNTN Research
As we count down to the 2024 Summer Olympics, it’s clear that this is shaping up to be a record-breaking year.| MNTN Research
According to new data from eMarketer, over two thirds of Americans currently use CTV, and by 2028, the source expects those numbers to pass 250 million.| MNTN Research
