A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?| Product Marketing Alliance
Awesome news: the State of Product Marketing Report 2024 has arrived - and it’s bigger and better than ever.| Product Marketing Alliance
In this article, I’ll share what I’ve learned so far, why I believe it shouldn’t be about developer marketing but the developer experience, and how to approach each stage of your go-to-market strategy as it relates to crafting it to fit developer audiences.| Developer Marketing Alliance
In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation.| Product Marketing Alliance
Whether you’re a software engineer who’s been asked to write something for your company’s blog or documentation, or you’re a non-technical marketing person who’s trying to help their contributors improve their skills, here's how you can write better tutorials.| Developer Marketing Alliance
We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer.| Developer Marketing Alliance
Developer marketing involves techniques and strategies aimed at raising awareness, driving adoption, and boosting the championing of SaaS platforms, tech solutions, etc. Peer validation is incredibly important in developer marketing, as is the relationship between marketers and developers.| Developer Marketing Alliance
Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way.| Developer Marketing Alliance
Whether helping to fine-tune code or write documentation, here’s how developers can use ChatGPT| Developer Marketing Alliance