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From:
Developer Marketing Alliance
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How to advertise to developers in the right way
https://www.developermarketing.io/why-advertising-to-developers-isnt-a-bad-idea-if-you-do-it-the-right-way/
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Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way.
