CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices | AdExchanger
CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.| AdExchanger
Here’s another sign that it’s hard out there for digital publishers: People Inc., the former Dotdash Meredith, announced Thursday it is laying off 226 employees. Altogether, People Inc. is cutting about 6% of its headcount. The cuts will impact all areas of the company’s business. People Inc. denied that the layoffs indicate that its business […] The post People Inc. Cuts 6% Of Its Workforce appeared first on AdExchanger.| AdExchanger
CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.| AdExchanger
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond— particularly when it comes to how the playbooks are being rewritten. For B2C, experts expect that the future will be […] The post From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising appeared first on Demand Gen Report.| Demand Gen Report
Gaming advertising represents a still untapped opportunity for marketers facing television supply constraints as streaming migration reduces ad inventory while offering the scale, engagement, and demographics that traditional channels struggle to deliver. “Gaming provides an opportunity for conversion in a way that could deliver lessons to the rest of Madison Avenue,” Terry Kawaja, founder and [...]| Beet.TV
In May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force. The post CTV Isn’t The Future Of Advertising—It’s The Present appeared first on AdMonsters.| AdMonsters
Kevin Salguero drives TelevisaUnivision’s programmatic strategy, leveraging first-party data and cross-platform insights to grow ViX, the company’s streaming service, and help advertisers reach U.S. Hispanic audiences. The post How ViX and Programmatic Innovation Are Driving Growth at TelevisaUnivision appeared first on AdMonsters.| AdMonsters
If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more complex. While automated deliveries are indeed... The post Programmatic confusion is holding CTV back – can we fix it? appeared first on Digital Content Next.| Digital Content Next
In May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force. The post CTV Isn’t The Future Of Advertising—It’s The Present appeared first on AdMonsters.| AdMonsters
Kevin Salguero drives TelevisaUnivision’s programmatic strategy, leveraging first-party data and cross-platform insights to grow ViX, the company’s streaming service, and help advertisers reach U.S. Hispanic audiences. The post How ViX and Programmatic Innovation Are Driving Growth at TelevisaUnivision appeared first on AdMonsters.| AdMonsters
In 2000, U.S. newspapers made more money than ever before, but have since then lost about two-thirds of that revenue.| AdMonsters
Learn how advertising agency leaders can maximize their media investments across online video, CTV, and DOOH while demonstrating value beyond efficiency.| blog.ex.co
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and a 40% lift in brand preference during the summer slowdown. The post Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth appeared first on Infillion.| Infillion
When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the forefront of American media consumption.| Infillion
The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients. The post Supply-Path Optimization Is Guiding Video SSP Strategy | AdExchanger appeared first on Unruly.| Unruly
Matt McGowan’s appointment as SVP of business solutions at Bell Media comes at a pivotal moment for Canada’s largest media company.| AdMonsters
The SSP is betting on the DOJ's antitrust remedies, plus relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.| AdExchanger
With the rapid evolution of connected TV (CTV) advertising, non-endemic brands can now drive powerful outcomes. Learn all about it.| Kochava
For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.| AdExchanger
New York, NY, July 15, 2025 – Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the … Continued The post Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report app...| IAB
NEW YORK – June 12, 2025 – The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced a strengthening of its Centers of Excellence (CoE) to better serve its members and the broader digital media and marketing ecosystem. As part of this update, Cintia Gabilan has been appointed to … Continued The post IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation appeared first on IAB.| IAB
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more.| blog.ex.co
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth.| blog.ex.co
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
At IAB ALM 2025, leaders dissected the future of advertising, from AI's rapid evolution to the open web's fragile state.| AdMonsters
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.| AdExchanger
Kerel Cooper, GumGum’s CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key 2025 ad tech trends.| AdMonsters
Publishers will tackle 2025 with five transformative trends: AI, paywalls, multiplatform strategies, commerce media, and content innovation.| AdMonsters
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.| AdExchanger
Learn how to create and optimize compelling CTV ads, including best practices, testing strategies, and more!| Amsive
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners| BDEX
Recently Postindustria in partnership with MOW and IAB Tech Lab conducted practical and design research on the Privacy Sandbox initiative dedicated to satisfying industry needs after the final deprecation of third-party cookies. | PostIndustria
Why Ecommerce and Retail Brands Should Be Running CTV| Adtaxi
