With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. Early indications forecast softer upfront deals than in years past, but what we’re seeing is more complicated than that. Live sports remains one of the hottest commodities, with NBC boasting its biggest sports upfront ever. […] The post Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic appeared first on AdExchanger.| AdExchanger
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and a 40% lift in brand preference during the summer slowdown. The post Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth appeared first on Infillion.| Infillion
When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the forefront of American media consumption.| Infillion
The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients. The post Supply-Path Optimization Is Guiding Video SSP Strategy | AdExchanger appeared first on Unruly.| Unruly
In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs. The post Building In-House And Third-Party Ad Tech Tools For Canada’s Largest Media Footprint appeared first on AdMonsters.| AdMonsters
Matt McGowan’s appointment as SVP of business solutions at Bell Media comes at a pivotal moment for Canada’s largest media company.| AdMonsters
AMENIA, NY — Connected TV and commerce are becoming more tightly joined. And that’s creating new ad formats that capture consumers at moments of peak engagement and peak purchase intent. “CTV and commerce are great together. It’s a way to engage the audience at the highest points of relevance,” Cassidy Diamond, Vice President of Brand [...]| Beet.TV
The strategic significance of retail media is undeniable, but while 80% of agency executives say that they view retail media as an exciting opportunity to stand out in a crowded marketplace, only 41% currently consider it a core part of their media strategy, according to a new survey by Infillion. Indeed, retail media networks (RMNs) […]| Retail TouchPoints
The SSP is betting on the DOJ's antitrust remedies, plus relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.| AdExchanger
With the rapid evolution of connected TV (CTV) advertising, non-endemic brands can now drive powerful outcomes. Learn all about it.| Kochava
For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.| AdExchanger
New York, NY, July 15, 2025 – Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the … Continued The post Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report app...| IAB
Blog clarifying the 2023 deprecation of the December 2018 OTT IFA Guidelines release and where the latest ifa spec can be found| IAB Tech Lab
NEW YORK – June 12, 2025 – The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced a strengthening of its Centers of Excellence (CoE) to better serve its members and the broader digital media and marketing ecosystem. As part of this update, Cintia Gabilan has been appointed to … Continued The post IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation appeared first on IAB.| IAB
Sports, Live Streaming Events, and Programmatic Ad Tools Fuel CTV Growth New York, NY, April 28, 2025 – A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in 2024, according to IAB’s “2025 Digital Video … Continued The post Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2...| IAB
Streaming now dominates TV viewing at 44.8%. Discover how CTV advertising helps auto dealers capture this massive audience shift.| Adpearance
With the Amazon and Roku partnership, advertisers can now reach 80 million U.S. households with improved targeting and frequency controls.| AdMonsters
How the Live Event Ad Serving Sub-Working Group is enabling programmatic to stream the moment with the concurrent streams API specification| IAB Tech Lab
Learn how to succeed with CTV advertising — from formats and benefits to targeting and measurement, here’s a complete guide for advertisers moving to CTV. The post Mastering CTV Advertising: A Guide to Reaching Modern Viewers for Advertisers appeared first on TargetVideo.| TargetVideo
The popularity of CTV among users has been on a steady rise for years now. Naturally, this was followed by a growing interest in CTV among advertisers. However, the industry has been slow to adapt, an issue that IAB recognized and moved to solve in 2024. Last November, I wrote about IAB Tech Lab’s CTV […] The post Update on IAB Tech Lab’s CTV Ad Format Standardization appeared first on TargetVideo.| TargetVideo
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more.| blog.ex.co
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth.| blog.ex.co
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
At IAB ALM 2025, leaders dissected the future of advertising, from AI's rapid evolution to the open web's fragile state.| AdMonsters
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.| AdExchanger
Kerel Cooper, GumGum’s CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key 2025 ad tech trends.| AdMonsters
Publishers will tackle 2025 with five transformative trends: AI, paywalls, multiplatform strategies, commerce media, and content innovation.| AdMonsters
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.| AdExchanger
Learn how to create and optimize compelling CTV ads, including best practices, testing strategies, and more!| Amsive
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners| BDEX
Recently Postindustria in partnership with MOW and IAB Tech Lab conducted practical and design research on the Privacy Sandbox initiative dedicated to satisfying industry needs after the final deprecation of third-party cookies. | PostIndustria
Why Ecommerce and Retail Brands Should Be Running CTV| Adtaxi
Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?| Ad Tech Explained