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Magnite Targets CTV, SMBs And Google's SSP Market Share | AdExchanger
https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/
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ctv
dentsu
ctv ad server
deal curation
The SSP is betting on the DOJ's antitrust remedies, plus relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
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