New Data UK Legislation: What It Means for B2B Marketing - B2B Marketing
The new UK’s Data legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.| B2B Marketing
At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers must have the ability to understand how their market and target audience works while staying informed on industry trends. In this blog, Hannah Stringer, […] The post Why Insight-Driven Marketing Moves the Needle appeared first on B2B Marketing.| B2B Marketing
The new UK’s Data legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.| B2B Marketing
Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.| B2B Marketing
Tariffs are in the spotlight—and the story keeps shifting| Memo
The Memo Insights team is made up of data analysts responsible for digging into readership data for the latest news cycles, diving deeper into platform-wide readership trends (macro news trends), and answering some of our customers’ most pressing strategy questions. Every quarter, we share some of our favorite findings, whether it be an interesting discoveryContinue reading "Memo Analysts Share Their 5 Favorite Insights from Q1" The post Memo Analysts Share Their 5 Favorite Insights from Q1...| Memo
PR and communications teams constantly weigh a range of factors to craft the best media strategy. When should we release a story for maximum impact? What types of articles actually attract readers? How can we navigate a crisis effectively? And perhaps most importantly—what news actually gets read? That’s why we’re excited to share our latestContinue reading "Elections, CEO Scrutiny, and the Speed of News: The 2025 State of Media & Readership" The post Elections, CEO Scrutiny, and the Sp...| Memo
The Memo Insights team is made up of data analysts responsible for digging into readership data for the latest news cycles, diving deeper into platform-wide readership trends (macro news trends), and answering some of our customers’ most pressing strategy questions. Every quarter, we share some of our favorite findings, whether it be an interesting discovery,Continue reading "Memo Analysts Share Their 5 Favorite Insights from Q3" The post Memo Analysts Share Their 5 Favorite Insights from Q...| Memo
While the media landscape continues to change (particularly at the hands of AI), so does the role of communications. How so? We asked 1,000 communicators what their job entails, their priorities, and who they report to at the leadership level. Memo’s second annual Evolving Role of Communications report examines where comms leaders sit relative toContinue reading "The Role of Comms in 2024 According to the Industry" The post The Role of Comms in 2024 According to the Industry appeared first ...| Memo
Traditional PR metrics like impressions or UVMs grossly overestimate impact. You know it. I know it. The whole industry knows it. But…they make your coverage look good and your big wins look even better. We took a step back and wondered, do UVMs actually give you anything beyond putting a bow on coverage reports? WeContinue reading "6 Charts Comparing Insights from UVMs vs Readership" The post 6 Charts Comparing Insights from UVMs vs Readership appeared first on Memo.| Memo
The Memo Insights team is made up of data analysts responsible for digging into readership data for the latest news cycles, diving deeper into platform-wide readership trends (macro news trends), and answering some of our customers’ most pressing strategy questions. Every quarter, we recap their favorite findings of the last 3 months.| Memo
