Traditional PR metrics like impressions or UVMs grossly overestimate impact. You know it. I know it. The whole industry knows it. But…they make your coverage look good and your big wins look even better. We took a step back and wondered, do UVMs actually give you anything beyond putting a bow on coverage reports? WeContinue reading "6 Charts Comparing Insights from UVMs vs Readership" The post 6 Charts Comparing Insights from UVMs vs Readership appeared first on Memo.
