CTV Is a Premium Buy, Not a Bargain Channel - Modern Marketing Today
You wouldn’t buy a Super Bowl ad just to reach anyone with a TV. So why are you doing the digital equivalent in CTV?| Modern Marketing Today
One of the biggest challenges for channel marketers today is collecting meaningful customer data in a privacy-first way. While browsers like Safari and Firefox already block third-party cookies by default, […] The post How Channel Marketers Can Collect Customer Data in a Privacy-First World appeared first on Modern Marketing Today.| Modern Marketing Today
If you’re involved in the go-to-market (GTM) function in your organization, your tech stack likely consists of tools like Salesforce, Marketo and Outreach. Individually, these and other GTM tools are […] The post Agentic AI Will Replace the Bloated GTM Stack and Reclaim the Day: Here’s How appeared first on Modern Marketing Today.| Modern Marketing Today
AI may be advancing at full throttle in business, but for many consumers, it still feels like a gamble. New research from HubSpot and SurveyMonkey reveals that consumer trust and […] The post Building Trust in an AI-Powered World: Where Does Your Brand Stand? appeared first on Modern Marketing Today.| Modern Marketing Today
Consumer attention has never been harder to secure. Between constant digital scrolling, algorithm-driven feeds, and fragmented media habits, brand messages are often lost before they even land. Yet within this […] The post How Brands Win by Capturing Seasonal Micro-Moments appeared first on Modern Marketing Today.| Modern Marketing Today
You wouldn’t buy a Super Bowl ad just to reach anyone with a TV. So why are you doing the digital equivalent in CTV?| Modern Marketing Today
Retail is evolving fast. With tighter margins, pressure on household budgets and mounting scrutiny on marketing spend, retail leaders are doubling down on the trusted channels that prove their worth. […] The post Why Affiliate Marketing Demands More C-Suite Recognition appeared first on Modern Marketing Today.| Modern Marketing Today
Eighty-five percent of CMOs tell Gartner researchers that brand investment drives business results. Yet when these same executives allocate their| Modern Marketing Today
In the fast-moving world of modern business, the public is no longer satisfied with a well-crafted apology during a brand| Modern Marketing Today
The pressure on retailers to deliver seamless, personalized experiences has never been higher. According to the 2024 Forbes State of Customer Service and CX Survey, 81 percent of customers prefer companies that offer personalized experiences — and they’re increasingly demanding those experiences across every digital touchpoint. In response, retailers are sprinting to implement generative AI […] The post Retail Can’t Just Add GenAI — It Has to Replatform appeared first on Retail Te...| Retail Technology Insider
(Thanks to my coauthor Dolph M. Hellman, Esq., Chair, Orrick’s Private Investment Fund’s Group.) This is part of a series on structuring the team and legal infrastructure of a new private equity/VC fund: Writing the Constitution for Your New Private Equity or VC Fund: Strategy, Culture, Decision-Making, Budget, and Data Ownership The Legal Issues You If this was helpful to you, please sign up for my newsletter.| David Teten
This insightful piece, originally published on Government Technology Insider, highlights the Veterans Health Administration’s approach to improving healthcare access for| Future Healthcare Today
(Thanks to my coauthor Dolph M. Hellman, Esq., Partner, Orrick, Herrington & Sutcliffe LLP; Chair, Orrick’s Private Investment Fund’s Group.) If you are launching your own investment management firm, we recommend designing a “constitution”: a set of documents covering the firm’s goals, legal obligations, and principles for handling disagreement. At Coolwater Capital, the “Y Combinator If this was helpful to you, please sign up for my newsletter.| David Teten
Digital healthcare PR—an ever-evolving field—has become a crucial pillar for building relationships with patients, professionals, and investors.| Future Healthcare Today
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and Machine Learning| Modern Marketing Today
Many of us know exactly how many steps we’ve taken today. A quick glance at our phone or other fitness| Future Healthcare Today
In our fast-paced digital world, providing a seamless user experience (UX) for eCommerce customers is not just an advantage—it's a| Retail Technology Insider
The impact that evolving consumer expectations have on retail is undisputed. The rise of digital-native consumers beginning their careers and| Retail Technology Insider
Today’s marketing agencies face the dual challenges of integrating artificial intelligence (AI) and managing vast amounts of data across siloed| Modern Marketing Today
As data centers launch into space, defense leaders should act now to protect national security and maintain strategic advantage.| Government Technology Insider
Across the digital marketing landscape, targeting methodologies are undergoing a seismic shift. The era of third-party cookies is waning, spurred| Modern Marketing Today
Explore how reputation management and analytics foster brand loyalty and enhance online reputation through customer feedback and strategic PR. In| Modern Marketing Today
Outdoor brands are constantly vying for the attention of consumers who crave adventure, sustainability, and quality. With the right digital| Modern Marketing Today
