If you’re a B2B marketer trying to cut through the noise, this peek into PathFactory’s value-first approach is a must-read. I sat down with Pete Lorenco, VP of Marketing at PathFactory to get a behind-the-scenes look at how his small and creatively driven marketing team actually gets customers. We’ve all heard the ‘turn your marketing team into a […] The post How PathFactory Gets Customers (A Startup Marketing Leader’s Approach) appeared first on Growth Sprints — We Help Take...| Growth Sprints — We Help Take SaaS Companies From $10M to $100M ARR
If you’re on a small, scrappy team looking to break the status quo in B2B marketing, you’ll want to read this. I recently sat down with Kacie Jenkins, SVP of Marketing at Sendoso to learn more about how they get customers. We dove into the wearing of many hats for a small marketing team, how to properly look […]| Growth Sprints — We Help Take SaaS Companies From $10M to $100M ARR
If you’re a marketer at a product-led org, you’ll definitely want to read this. I sat down with VP of Marketing Kristen Bryant Smith to get a behind-the-scenes look at how Help Scout gets customers. We tapped into how they grew to $30M+ ARR sustainably, predictably by building a content brand, and the importance of […] The post How Help Scout Gets Customers (30M+ ARR) appeared first on Growth Sprints — We Help Take SaaS Companies From $10M to $100M ARR.| Growth Sprints — We Help Take SaaS Companies From $10M to $100M ARR
As one of the founding members of Mutiny’s marketing team, Ryan Narod has a rare story to tell. I recently sat down with him to chat about how their humble two-person beginning has evolved into a well-oiled marketing machine (albeit still a remarkably small team for how much they achieve). He takes us through how […]| Growth Sprints — We Help Take SaaS Companies From $10M to $100M ARR
How does ActiveCampaign get customers? They come to them. Ok, it’s not that simple. But, Shay Howe, Chief Marketing Officer at ActiveCampaign, is well aware that a large part of their business is self-serve. Which means he has to think about marketing a little differently. We discussed the collaborative and transparent approach across the entire […]| Growth Sprints — We Help Take SaaS Companies From $10M to $100M ARR
How does a 4-person marketing team get mistaken for a 100-person team? Do more with less. I sat down with Dan Slagen, CMO at Tomorrow.io, to chat about how his small team continues to punch above its weight, flying through Series A to Series E funding in only 4 years. This also isn’t some blitz-scaling […]| Growth Sprints — We Help Take SaaS Companies From $10M to $100M ARR
Imagine you could get 10,000 people in your target audience in one room and ask them: – What keywords have you been searching lately? – Which social networks do you use most? Least? – What social accounts do you follow? – What Subreddits do you post in? – What podcasts do you listen to? …and […]| Growth Sprints — We Help Take SaaS Companies From $10M to $100M ARR