Pioneering AI to Scale Customer Acquisition
Learn how AI is driving customer acquisition growth for marketers at Perform[cb]. Q&A with Dzenis Softic, CTO, Head of AI Innovation.| Perform[cb]
Adoption of ServiceNow-centric CCaaS provider highlights growing demand for voice-first AI engagement platform. 3CLogic, the leading AI-powered contact center platform purpose-built for ServiceNow, announced its selection by Astreya Partners, a global IT managed services provider (MSP), to implement its Voice AI and contact center solution integrated with ServiceNow. The strategic partnership aims to enhance Astreya’s service […]| MarTech Series
Tonic.ai, a leader in synthetic data innovation, is proud to announce its acceptance into the Microsoft for Startups Pegasus Program, an invitation-only initiative within Microsoft for Startups designed to accelerate the growth of high-potential startups. This collaboration provides Tonic.ai with access to Microsoft’s advanced AI tools, Azure credits, and global customer network to fuel secure, […]| MarTech Series
26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale Cadent, the predictive advertising company, announced the close of its annual Upfront with 26% year over year growth as advertisers embrace an approach that unifies audiences across all media to improve holistic business outcomes. Cadent’s Predictive Intelligence […]| MarTech Series
New offering provides the fastest way to turn applications and processes into secure, governed MCP servers, giving AI agents real enterprise skills Workato®, the leader in agentic orchestration, introduced Workato Enterprise Model Context Protocol (MCP), the industry’s fastest, most secure, and complete solution for enabling organizations to put AI to work with relevant data and […]| MarTech Series
Profit Sharing Partnership Highlights Proven Performance and Supports Company’s AI-Driven Monetization Strategy Eva Live, an AI-native performance marketing technology company, is pleased to announce the deployment of Eva’s proprietary AI-enabled advertising platform with Eightpoint Interactive, Inc. (formerly known as Spigot, Inc., “Eightpoint”), part of the broader Genimous Technology Co., Ltd. group of companies and a […]| MarTech Series
Learn how AI is driving customer acquisition growth for marketers at Perform[cb]. Q&A with Dzenis Softic, CTO, Head of AI Innovation.| Perform[cb]
321 Web Marketing, a leading digital marketing and SEO consulting firm, has released a new educational guide designed to assist businesses.| MarTech Series
Coming to Las Vegas is the 3rd annual global summit for the CDP industry, CDP World. Register now for free!| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Monte Carlo announced the launch of Agent Observability, a groundbreaking capability that provides end-to-end visibility across the data + AI stack.| MarTech Series
See why traditional SEO metrics fail in AI search & how CMOs can stay competitive by benchmarking visibility, prioritizing prompts, and refreshing content.| Skyword
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about project management and the software development lifecycle, with a [...]Read More... from So What? A live recording of Marketing Over Coffee| Trust Insights Marketing Analytics Consulting
This post was originally featured in the April 23rd, 2025 Newsletter found here: INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy Approaching AI Integration Strategically – Part 3: Implementation I once sat through a painful meeting where an executive asked for a status update on a new tech implementation. When [...]Read More... from AI Integration Strategy Part 3| Trust Insights Marketing Analytics Consulting
Coming to Las Vegas is the 3rd annual global summit for the CDP industry, CDP World. Register now for free!| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Too often, marketing is stuck between IT’s obsession with “zero copy” data warehousing and a fragmented mess of marketing tools that don’t talk to each other.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Discover how to measure SEO AI's return on investment (ROI) on your enterprise's SEO content creation process and why it's time to embrace this tech. The post Maximizing SEO ROI with AI-Driven Content Creation appeared first on Skyword.| Skyword
A smarter approach to content creation for small teams — plan, produce, and scale with greater speed and impact.| Skyword
As marketers, you're being asked to do the impossible. Every year, budgets shrink, while digital advertising rates skyrocket. The organic reach you once... The post Why We Built Accelerator360™: The Intelligent Content Marketing Engine for Individuals and Brands appeared first on Skyword.| Skyword
When it comes to small to medium enterprises, taking advantage of the right marketing technology can offer cost-effective solutions and help a company grow beyond expectations. The post How marketing technology benefits SMEs appeared first on Inside Social Media.| Inside Social Media
Discover 5 strategies to thrive in 2025, from automation to audience insights, and how Accelerator360™ enhances your content marketing.| Skyword
Learn how AI-powered atomization transforms content creation, scaling your efforts while ensuring consistency, efficiency, and greater ROI.| Skyword
Learn how to dominate TikTok with a bulletproof strategy, drive real results, and boost performance during peak periods. Get actionable insights and data-driven strategies in this ultimate playbook.| Search Engine Watch
Our comprehensive guide explore 26 types of marketing software, what they do, plus real-world examples. Time to optimize your martech stack.| The CMO
Learn the new way to approach topical authority and how to use content to build trust in a landscape flooded with commoditized information.| Skyword
Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]| Search Engine Watch
Discover how Fospha's no-code solution helped Snap achieve a 504% ROAS increase while protecting user privacy.| Search Engine Watch
The Fospha-TikTok partnership transforms digital marketing, enhances top-of-funnel strategies, and addresses privacy challenges for sustainable brand growth.| Search Engine Watch
Whether you’re running your own business or helping clients to reach the right audience, you must know how to drive the right traffic when it's needed. One of many benefits to running a local business is the clear sense of a community that your marketing can leverage. And while many local business owners don’t see …| Online Marketing Institute
Editor's Note: Jamie Gutfreund is Global CMO at Wunderman, a vital and challenging role. This exclusive interview with Gutfreund was originally posted by MTS. It has been reproduced here with permission. On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to join a technology innovation company?) I have a background …| Online Marketing Institute
Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
