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The CDP Cold War: Why It’s Time for CMOs to Take Control of Customer Data
https://cdp.com/articles/the-cdp-cold-war-why-its-time-for-cmos-to-take-control-of-customer-data/
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Too often, marketing is stuck between IT’s obsession with “zero copy” data warehousing and a fragmented mess of marketing tools that don’t talk to each other.
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