The Booming Popularity of Digital Out-of-Home | illumin
While DOOH (Digital Out-of-Home) faded into obscurity a little throughout lockdowns and limited movement, it is back and more popular than ever.| illumin
While DOOH (Digital Out-of-Home) faded into obscurity a little throughout lockdowns and limited movement, it is back and more popular than ever.| illumin
Highlights Understand how direct vs. programmatic ads differ in process and performance. Dive into 7 key differentiators that impact your ROI. Learn when to prioritize programmatic vs direct buying. See how enterprise programmatic ad solutions can scale your campaigns. Discover how hybrid strategies harness both methods. If you’ve ever debated direct vs. programmatic advertising, you’re… Continue reading Direct vs. Programmatic Ads: How to Know Which One’s Better? The post Direct vs. ...| UnboundB2B
Key Takeaways Programmatic video offers improved targeting and efficiency, leading to higher engagement and a reported 95% information retention rate for video messages. Connected TV (CTV) is transforming the market, with programmatic CTV ad spend reaching $5.7 billion in Q2 2025 and CTV accounting for 28% of media budgets. With 52% of marketers prioritizing contextual [...]| AdPushup Blog
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What if every single article on your site could become a revenue engine—without adding manual work or slowing down your team? Learn more in this blog post.| blog.ex.co
So, you need a simple and easy-to-understand guide to programmatic video advertising. We’ve got just what you need. We will cover what programmatic video ads are and how they fit into a sprawling programmatic advertising landscape that never stops growing. There are many different types of programmatic advertising out there, and one of the most popular involves video. It’s different from other media types, with the same advertising technology. This post walks you through: What is Programm...| War Room Inc
Benefits of Programmatic Advertising Curious about how programmatic advertising can elevate your marketing campaigns? It simplifies the process of purchasing ads, sharpens the precision of reaching specific audiences, and offers opportunities for instantaneous adjustments to your campaign. Uncover the ways these benefits can amplify your marketing strategies. Key Takeaways Programmatic advertising streamlines the [...]| Gourmet Ads
Programmatic vs. Traditional Media Buying Wondering whether to choose programmatic vs. non-programmatic advertising? This article breaks down the key differences between the two, offering insights into which approach is more effective based on your goals. We’ll explore the advantages, challenges, and best use cases of each method to help you make a confident, [...]| Gourmet Ads
If you’re looking for ideas or content to inform your programmatic ad strategy, or to justify moving to a new Demand Side Platform (DSP) for improved results, this post is a solid resource.| War Room Inc
If you’re looking to improve your eCommerce platform, consider programmatic advertising. It can provide many benefits, including increased sales and improved ROI.| War Room Inc
So you’re trying to get a better understanding of programmatic advertising and you’d like to see some examples? As a marketer, it’s important to know how other brands are succeeding online with automated ads. That’s why we’ve put together a master list of examples that will inspire your next big idea. Go ahead and skip to the programmatic advertising examples that leap out at you as you browse. There are a lot of moving parts when it comes to running an extraordinary programmatic ad...| War Room Inc
So, you’ve found yourself at the crossroads of advertising. First of all, congratulations! Your digital strategy has become more intricate as your business grows, and you’re ready for the next step in scaling your advertising. If your brand runs ad campaigns across various platforms, you must be juggling between dashboards, budgets, and data reporting systems. That’s why consolidating it all and utilizing a programmatic platform is the solution to scale. Check out our blog for the 14 b...| War Room Inc
Programmatic ads should be measured for better performance. Start by understanding the best metrics to analyze when running your campaigns.| War Room Inc
Tired of wasting ad spend? Learn how programmatic advertising uses real-time bidding & data to find your perfect customer & help you win the ad game.| Cordelia Labs
On Big Tech's sophisticated (and creepy) ad tracking: some harmless and some devastating examples - and what we can do to audit our privacy settings| The Realists
We’ve grown so accustomed to tailored online advertisements that we don’t question how invasive - and creepy - ad tracking can be| The Realists
High-performing marketers excel in B2B media buying by focusing on targeted campaign, to reach decision-makers at various stages of the buying journey.| UnboundB2B
When I think of credit cards, I immediately think of American Express (AmEx)–particularly their platinum cards. Chances are that a […] The post Analyzing American Express’s $167M Display Ad Strategy appeared first on Adbeat.| Adbeat
A comprehensive look into how Grammarly’s $210M in ad spend helped the grammar checker app become the top writing assistant by acquiring 30+ million users.| Adbeat
Programmatic ABM combines targeted engagement with automation, allowing B2B businesses to deliver personalized messaging at scale.| UnboundB2B
Was ist ein Werbeblocker und welchen Schaden kann er verursachen? ➤ Jetzt mehr zum Adblocker im Wiki des Webseiten-Vermarkters symplr lesen! ✓| symplr
Benefits of programmatic direct for website publishers include guaranteed ad deals, higher revenue, and strong advertiser partnerships.| Target Video
Reach your target audience online with a robust digital marketing strategy. Our digital marketing guide will cover the basics to help you get started.| Deep Sync
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners| BDEX
Wouldn't it be great if you could get paid for what you love doing? But the question remains, how do podcasts make money?| Spreaker Blog
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts| BDEX
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they face a host of challenges in targeting audiences that could provide return on ad spend (ROAS). Platforms that advertisers could rely on in the past […] The post Why First-Party Data is the Antidote to the Internet of Bots appeared first on BDEX.| BDEX
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru 12 or college students, Americans spend big money on their children and dependents during the back-to-school season, or start of the academic year in August […] The post Back-To-School Oriented Audiences Available in the BDEX Taxonomy appeared first on BDEX.| BDEX
