Building Loyalty That Connects: Strategic Priorities for Brands
Explore how brands can use loyalty programs to strengthen customer relationships and drive value. Learn four strategies to make your loyalty program relevant.| Mintel
For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and less healthy, despite knowing more about diet and lifestyle than ever before? Since the 1970s, obesity has been rising steadily. We now have endless products, advice, and tools for healthier living. Yet the nation […]| Mintel
The announcement of Unilever’s $1.5B acquisition of Dr. Squatch from Summit Partners has sparked considerable discussion among industry analysts. While this brand acquisition may not have dominated headlines, I think it is a fascinating acquisition. It is a case study in strategic growth and the evolving marketing landscape of consumer goods. For CPG leaders evaluating […]| Mintel
Consumers worldwide are increasingly taking greater control over their health, marking a significant evolution in the consumer health market and self-care industries. This isn’t just a fleeting trend; the demand for preventive health care has grown stronger in recent years, significantly intensified by post-pandemic awareness of mental and physical wellbeing. What is preventive health care? […]| Mintel
Meet the Gen Z Consumer: Who is Gen Z, and How Do They Shop? Gen Z, comprising individuals born between 1997 and 2012, has become a formidable force in the retail world. Growing up as digital natives, these shoppers are well-acquainted with technology, social media, and eCommerce platforms. They live in a reality shaped by […]| Mintel
Explore how brands can use loyalty programs to strengthen customer relationships and drive value. Learn four strategies to make your loyalty program relevant.| Mintel
The foil on the neck of a champagne bottle no longer compulsory The Comité Champagne has just decided to make it optional for producers to have the familiar foil around the neck of the bottle. This foil has long been a hallmark of champagne bottle identity, and it has been mandatory to include it. But […] Continue reading: Is the foil on the champagne bottle really necessary? --- The post Is the foil on the champagne bottle really necessary? was originally published on BKWine Magazine and ...| BKWine Magazine
SEPC unveiled its fifth annual What’s New? 2025 consumer research during a packed educational session at Southern Innovations.| Blue Book
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Practical steps you can apply today, all through the lens of what we know - through our own extensive data - consumers are looking for right now.| PowerReviews
Learn how to calculate market size using TAM SAM SOM with Top-Down and Bottom-Up examples. A practical 2025 guide for scale ups.| Vision One Research
How times have changed. In the past, higher alcohol content was a mark of quality—an indicator of ripe premium grapes. But it is time to rethink that, at least according to a survey conducted by IWSR on behalf of the Conseil Interprofessionnel du Vin de Bordeaux (CIVB) across seven key markets. The survey shows that […]| BKWine Magazine
Discover projective techniques for better insights. Professional insights and strategic guidance for modern business suc| Vision One Research
Having looked deeply into differentiation and distinction in Part I and Part II of this series let’s turn to the research and discussions which started the great battle between the two. That leads us to the work of the Ehrenberg-Bass Institute for Marketing Science (EBI) and Professor Byron Sharp’s book How Brands Grow. The entire team at EBI are an outstanding resource for marketers and often the best source for good research work on marketing issues and Sharp’s book is an outstanding ...| Doug Garnett’s Blog
Join us in London for the MRS Behavioural Science Summit 2025, proudly sponsored by Vision One specialists in behavioural research| Vision One Research
Unlock the hidden energy of brands and drive brand growth and success with the concept of Brand Momentum. Pre-order Brand Momentum now!| Vision One Research
Explore how PepsiCo’s acquisition of Poppi fuels demand & expands its consumer base. Learn how brand acquisition redefines market strategy, innovation & growth.| Mintel
Ipsos, an expert in market analysis, conducted a market survey in March in connection with the presentation of the new edition of the Michelin Guide. Ipsos asked the French people which French dishes they considered most iconic of France. The answers were a cavalcade of French specialities. The three most emblematic dishes were bœuf bourguignon, […]| BKWine Magazine
Discover how our brand health check research helps measure brand messaging, consumer trust & competitive strategies. Transform growth with data-driven solutions| Mintel
Discover the shift from generic green claims to eco-specific actions. Learn how brands can avoid greenwashing and build trust with targeted sustainability efforts.| Mintel
Explore how tariffs impact consumer behavior, market dynamics and innovation in the US. Gain strategies to adapt and thrive during periods of uncertainty.| Mintel
Reckitt and Curion are redefining product innovation by prioritizing emotions product research KPIs to transform consumer understanding.| Curion Insights
Vision One is delighted to announce the appointment of Leah Doyle Insight Manager working across both qualitative and quantitative methods| Vision One Research
This is how the world's biggest businesses use Market Research to minimise risks, identify opportunities, and build competitive advantages.| Vision One
Discover brandvision - brand strategy and brand health measurement. Professional market research and strategic business| Vision One Research
Here are our top seven lessons from this year's Christmas ads to help you improve your future advertising efforts and help your brand soar.| Vision One
As the holiday season quickly approaches, PowerReviews conducted its annual survey to dive deep into the shopping behaviors and preferences that will define the 2024 holiday season. With responses from a diverse group of over 11,000 consumers, the survey reveals notable shifts in how people are preparing, budgeting, and shopping this year. Here’s a look […] The post 2024 Holiday Shopping Trends: Insights from PowerReviews appeared first on PowerReviews.| PowerReviews
Here we explore how eye tracking drives brand growth by uncovering unconscious insights about behaviour that allow for strategy optimisation.| Vision One
Learn how brands can avoid decline and achieve rebirth with strategic insights from Tony Lewis' Brand Momentum.| Vision One
Building your brand: Five Top Tips to Steer Clear of ‘Shiny New Thing Syndrome' for CMO, Business leaders and Brand Owners| Vision One
Avoid these 7 common mistakes to craft more effective business and marketing growth plans. Learn from the experiences of seasoned leaders.| Vision One
