Having looked deeply into differentiation and distinction in Part I and Part II of this series let’s turn to the research and discussions which started the great battle between the two. That leads us to the work of the Ehrenberg-Bass Institute for Marketing Science (EBI) and Professor Byron Sharp’s book How Brands Grow. The entire team at EBI are an outstanding resource for marketers and often the best source for good research work on marketing issues and Sharp’s book is an outstanding ...
