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More Than 50% of TV Viewership in 2023 Is on CTV - MNTN
https://mountain.com/blog/more-than-50-of-tv-viewership-in-2023-is-on-ctv/
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According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for the first time.
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