By Marcel Becker, Director Product A couple of weeks ago, Verizon Media announced a new delivery capability for trusted senders and brands called View Time Optimization (VTO), and we wanted to address a few questions about how it works. What is VTO? VTO helps organize the inbox, increases relevance, and improves the consumer email experience by elevating the email messages that users have opted into and actually want to engage with. How does VTO work? VTO takes the emails that consumers have ...
