By Kaivalya Gandhi, Senior Product Manager The holiday season is upon us, and with that comes the annual tradition of nabbing the latest deals for items on our wishlist. Whether it be Black Friday or Cyber Monday, these once single-day events have morphed into weeks of shopping. Brands invest billions in marketing campaigns to reach consumers digitally and remain top of mind during purchasing decisions. However, inboxes are inundated with emails trying to get our attention, induce FOMO, and w...
